In an ideal world you’d never put a caller on hold, but since most of the time that’s not a reasonable expectation for those tasked with receiving calls, your hold button is necessary. And, when it comes to your business, silence is not golden. Dead air on the other end of the line is not only a waste of a golden opportunity, it can leave callers frustrated, questioning whether or not you’re still even on the line.
How much did you spend on your visual marketing last year: website, brochures, newspaper/magazine advertisements, posters, leaflets? Hundreds? Thousands? We all know how important it is to make our businesses look good but what about making it sound good? When did you last consider what your on hold messaging says about your business?
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Not quite the desired effect, I think you’ll agree. It might be funny if you and I didn’t have to endure it time and time again.
Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images
Voice Prompts – usually combined with a Business Intro announcement, used for Auto Attendant and IVR prompts to provide menu options and assist in telephone navigation.
Your callers will learn more about your products and services whilst losing their perception of time
It is likely that if you have been placed on hold, one minute can seem like a lifetime. Many of us get frustrated, hang up and don’t call back. This is why on-hold marketing can be a great tool to keep callers engaged and on the phone.
From young, professional US – Neutral voices to Australian, Spanish, and UK voices.
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“Superbly written copy and extremely dry humor that was a perfect match for what could've been a dull subject. I laughed out loud at points, and when a caller starts with that reaction, it's a great way to start a conversation.” - Jim Hausfeld / On Hold Messaging Association's MARCE Awards Judge
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Message Program is done online, you can be anywhere in Australia. Create your script, choose your voice artist (male or female), your background music, next step goes to audio production where it is professionally recorded, you check that everything is correct and lastly you download your file in the format you require, with our on hold players you would choose mp3 file format. Customised On Hold Messages with a On Hold Player works with most PBX, VoIP, Analogue and Digital Phone Systems
Feel free to use the template messages for your on hold messages or just to get ideas. Just replace [the words in brackets] with your own words and amend as you see fit. #1 Who [On Hold Messaging Direct] are a leading supplier of [telephone messages, including IVR, music on-hold and marketing messages].
So while this loss of quality is fine for regular conversations where it's just people speaking, if you're planning on piping music down the telephone line, you need to remember that the audio quality will, at best, be around 24 times worse than what you'd hear on a CD.
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