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Don’t allow their holding time to be a waste of time for them or for you as a business.

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Remember that part about getting more bang for your buck when you use a professionally produced on hold program? Here's where it gets really interesting - if you're doing everything right, and answering the questions and providing information that your customers really need and want to hear, there's a good chance you can reuse the content you've already created. You can repurpose your Message On Hold as overhead announcements in your facility or store, as short videos, as website audio, and more. When you think outside of the box, there are many ways to take what you have and make it something more.
It's the only song Alex Cornell has ever written. Cornell was one of the co-founders of UberConference, and in addition to being a designer, is a singer and guitar player who had always found songwriting frustrating. "Then I just came to it one day," he says. "I just wanted to write a pleasant melody designed to be heard over the phone." With encouragement from Walker, Cornell started messing around with the lyrics. He wrote and recorded it in one night, in 2012, as a voice note on his phone — and thus, this self-aware hold song was born, and lives on, seven years later. .

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Let’s face it, customers who call to a business don’t want to be on-hold. The best on hold message is no hold at all!
A warm acoustic track for projects which need a warm and tranquil background sound. Good choice as commercial background music, music for radio ads, podcasts intro music and phone on hold music. Download MP3 Cloudy Dreams by Audiocalm. It is atmospheric, airy, calm, hopeful track that create chill, love, ethereal mood.

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Forming first impressions is an important part of building strong relationships with people. Many times, the first contact between a customer and your business is on the phone. It is estimated that 70% of business callers experience some type of hold time and that time spent on hold can be the first impression of your company. This can influence whether your caller chooses to do business with you.
Custom Messaging on Hold is a service that uses pre-recorded messages, music and branded content to improve your callers hold experience. Instead of dial tones, beeps or silence you can play a custom message of your choice to callers while they wait.

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A study by New Voice Media found that 51% of customers decided to stop availing a company’s services because of one bad experience of customer support.

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No list of top 10 “on hold” songs would be complete without an appearance by one of Motown’s finest groups. You may find that moment when you are taken off hold to be a “miracle” of sorts, depending on how long you are kept waiting.

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    "That self-awareness came from wanting to experiment with this genre of hold music, that I'm not even really sure is a thing," Cornell said.

    We provide a diverse selection of voice artists and licensed music offering a variety of tempos, range, and styles to reflect your unique image. Your browser does not support the audio element.
    Sample 5 – “Thanks for holding. Dazzle your clients with delicious cookies featuring your company’s logo! Orders are available for batches as small as 200 cookies! Someone will be with you shortly.”

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    On average, 5 to 15 seconds of music plays between each message blurb. Keep your audience in mind: musical breaks that are too long are boring, but message blurbs that are long or too detailed can be overwhelming. In most cases, 5 to 15 seconds, between message blurbs that don’t exceed 30 seconds are usually appropriate.

    For those still using analogue or digital phone systems, voice on ISDN circuits has a bandwidth of around 4000Hz. The audio from an analogue phone is sampled at 8000Hz, and because of the nyquist theorem, must be low-pass filtered to 4000Hz. So any frequencies in the audio beyond 4000Hz are lost. Interestingly, the human ear and mind are good at recognising human speech, so this is considered "toll-quality" voice, i.e. good enough to pay for. This is the reason why certain vocalised letters are difficult or impossible to tell apart on the phone. For example, the differences between B, P, T, C, etc. are almost entirely above 4000Hz.
    Google recognizes American Creative as a 2021 Google Ads Certified Partner in Search, Mobile and Display advertising.

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    We put together some resources for a mix of both free-to-use and royalty-free hold music:

    Website: https://www.spectrio.com/on-hold-messaging/how-to-craft-the-perfect-on-hold-message/#:~:text=How to Craft the Perfect On-Hold Message 1,5 Thank Your Customers for Their Time.
    Includes On Hold Player Rental, 4 min Message, Choice of 1 Voice and Music, Script Writing, 1 Message Update per year. Services Message on Hold: Pay as You Go Bundles Telephone Voice Prompts Commercial Recording Bilingual Voice Over About Us About Us Our Team Our Voice Talent Our Studio Our Partners Help FAQ Help Type of Inquiry General Quote Technical/Service Voice Talent Application How did you hear about us? Google Search Word of Mouth Referral Social Media Heard Our On Hold Message Do Not Fill This Out

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    Browse our library of licensed music to find the genre and music selection(s) to best suit the demographics of your callers.

    Whether you have a group of 2 players or 2,000, our elegant user interface makes it simple and easy to manage productions & scheduling on groups of devices that you define.
    Prompt, efficient turn around time, and always delivered when they said they would. Very accommodating of the changes we wanted, and great customer service. Thanks Sian!

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Of those businesses that responded, 85% would recommend on hold messaging and believe it's a useful marketing tool that adds value to the business. They rated on hold marketing as effective as Internet, TV/Radio, Direct Mail, and Print marketing.

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Below are small excerpts from on hold programs we’ve produced for other businesses for phone messages and hold mesages . Keep in mind, each program is custom produced. If you don’t see your industry listed, please call us – as we’d still love the opportunity to work with you. American Creative can be reached by phone at 888-226-7608, or via email by clicking here.

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Here at hpc, we’re more than just a bunch of pretty faces. We’re a dedicated group of composers, audio engineers, copywriters, and customer service professionals, all experts in our respective fields. Whether you prefer messages that are professional, understated, or downright off-the-wall, we do our research to provide you with a custom program that fits your company’s needs and values. All programs consist of 5 custom 30 second messages mixed with music (4minutes total program length) · EMA/OHMA Certified (Experience Marketing Association, On-Hold Messaging Association)

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We provide a diverse selection of voice artists and licensed music offering a variety of tempos, range, and styles to reflect your unique image. Your browser does not support the audio element.

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