Verbal Content – generally, you should use 100 words to make up 1 minute of content produced with background music. In other words, one to two paragraphs per minute. The topic can range from product promotions to general company information.
Corporate cost-cutting and new technology have resulted in the advent of automated systems that can make the on-hold experience even more frustrating. It can feel near-impossible to get a human on the phone these days, which a national survey conducted by Consumer Reports found to be Americans' second-greatest annoyance, after hidden fees but beating out inaccurate weather reports and dog poop. Green observes that often people call as a last resort, because something on the website wasn't clear, perhaps, and they really need an answer quickly. So callers are captive listeners, a state often associated with the gridlock of waiting, whether in line at a Starbucks, in a dentist's chair, or in the proverbial elevator making its slow way up.

Choose on hold music that suits your business or utilise customer waiting time with tailored advertising solutions. Your business’ on hold communications could be helping you sell or educate callers to the services and products you provide. Invest in the professional on hold messaging services from us today. 70% of all calls are placed on hold. The average on hold time is a staggering 43+ seconds. 90% of new callers hang up after 40 seconds without a hold message. 34% of callers that hang up will not call back. Callers stay on the line up to 3 times longer because of our tailored messages.
"Okay, I shouldn’t have opened [and read this copy] while I was on a conference call. That was a good laugh. Very good work." - Daniel Doxey / International Translating Company (Hear a sample)