The song was immediately polarizing, as far as these things go, which the company's executives,saw as a good thing; it generated buzz on Twitter, and gave people something to talk about when they got on the phone. Some people hated it, Cornell said, and others loved it so much they downloaded it. Cornell was invited to do a live performance for one company, where sales staff listened to the song all day long. It wasn't meant to fade into the background, and perhaps that's why it's lasted so long.
When you begin to consider what callers on hold should hear while they wait, be sure to focus on your callers and their needs. Think about: Why are they calling? What would keep them interested and even inspired? Remember, on hold messages shouldn’t be a hard sell, but rather a soft sell or conversation with people who have reached out to you, and are in an excellent position to make buying decisions based on what they hear while on hold.

Instead of writing to inform people or to entertain them, you need to write your script as a way to create a conversation. You need to imagine what someone would say to another person and then put it on the page. Don’t be afraid if it feels like you’re talking to yourself — that just means you’re writing well.
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