On-hold music is considered standard in business phone systems today because people actually perceived wait times as shorter when they hear it. On-hold music traditionally worked by having specialized equipment attached to the phone, and the jack might plug into the radio, then tapes, then CDs, then MP3 players. PRI boards are built with jacks to play on-hold music.
That said, despite having the tools to get it done, you may still be wondering how to actually sit down and create on hold messages. At its essence, your script is the business’s framework and what sets the stage for how callers interact with you. The only other 2 alternatives are your front door (if you have one) and your website.
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On-Hold Messages Why On Hold? On-Hold Process On-Hold Samples Voices and Music Website Design Internet Marketing Web Video
1.Most Hosted/Cloud PBX systems play the on-hold message from the beginning each time the call is placed on hold. 2. Because of the hold music starting at the beginning each and every time, if you have a 4-minute music on hold message created, the only folks who will hear minutes 2, 3 and 4 are those you leave on hold for that length of time
1.) All our lines are busy at the moment – Please be patient. We will be with you momentarily – PAUSE – Have you already visited our website www.johndoe.com? Your concerns are important to us, please hold the line, you will be connected as soon as possible.- PAUSE – Just a moment please, the next available team member will be there for you shortly.
4.) Leider befinden sich zur Zeit alle Mitarbeiter im Gespräch. Bitte haben Sie etwas Geduld, wir sind gleich persönlich für Sie da. - PAUSE - Leider sind noch immer alle Mitarbeiter im Gespräch. Bitte haben Sie noch etwas Geduld. Gerne können Sie uns auch eine E-Mail senden an [email protected]. Wir rufen Sie dann umgehend zurück.
The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.
Manage the expectations by reminding your clients that the customer agent will speak with them as soon as possible and the wait is almost over.
The Ayerplayer digital player is the only player we offer, because it’s just that good. MP3 audio format USB Flash Drive – with your message preloaded Five (5) year limited warranty Virtually maintenance free
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Whether it’s music, marketing messages, or a combination of both, the recording should be long enough so it doesn’t loop back to where they started when they were first put on hold. If you don’t typically have long wait times, this should be no problem. If calls get stacked up sometimes, you’ll want to make sure that the recording is at least as long as your typical wait time on a busy day.
Your file will be delivered to you with 15 seconds of background music (or blank airtime if you do not choose background music) after the voice message. This will give you 15 seconds of music (or blank airtime) between each message when run in a loop.
The decision to update your on-hold message depends largely on the content you are sharing. If you are sharing content that includes short-term promotions, this information will need frequent updating so consumers are always aware of the status of any offers. However, if you’re only sharing general information about your standard products, your operating hours and location, then the decision to update the message can be more reliant on metrics.
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Considering the relatively low cost of getting on-hold marketing messages recorded and hosted, it’s surprising, so many businesses fail to consider this a priority. Investing in such a business function only adds another layer of professionalism to your service line.