So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
It's a place most of us have been before: Knowing that you have no option if you wish to get the help you need, you reply, “Sure, I’ll hold,” and politely wait. If you have never been through what comes next before, you are lucky. If I am being completely honest, I am slightly envious.
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The way we approach musical genres today is much more fluid, from both the musician and the listener’s perspectives. Thanks to the age of MP3 players and streaming services, we can group music by other metrics than language and style or what’s popular in our specific region.
Each sample contains a main greeting, message on hold, general greeting and executive mailbox greeting. Female Voice 1 Female Voice 2 Female Voice 3 Female Voice 4 Male Voice 1 Male Voice 2 Male Voice 3 Male Voice 4 Acoustic 1 Acoustic 2 Acoustic 3 Acoustic 4 Acoustic 5 Easy Listening 1 Easy Listening 2 Easy Listening 3 Easy Lisetning 4 Easy Lisetning 5 Light Jazz 1 Light Jazz 2 Light Jazz 3 Light Jazz 4 Light Jazz 5 Energetic 1 Energetic 2 Energetic 3 Energetic 4 Energetic 5
There’s even a fairly steady stream of surveys and news articles on the subject, all of which confirm that hold music is one of the aspects of contacting call centres that really drives people nuts. Some studies even go as far as to suggest that the use of bad hold music is regularly viewed as bad customer service.
So while this loss of quality is fine for regular conversations where it's just people speaking, if you're planning on piping music down the telephone line, you need to remember that the audio quality will, at best, be around 24 times worse than what you'd hear on a CD.
Your choice of male or female professional voiceover artist, you can choose both if you prefer (a small additional charge), flexibility is the key to providing you with a product that will sell, educate and promote when your client is on hold.
When choosing files to upload, be aware that you are responsible for following copyright regulations and the Intermedia Acceptable Use Policy.
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With a strong commitment to customer service and quality on hold messages, AyerPlay has continued to be an industry leader, with over 7,000 clients nationwide. Let AyerPlay help you target your clients with effective on hold message programs for your business.
Sample 5 — "Thanks for holding. Dazzle your clients with delicious cookies featuring your company's logo! Orders are available for batches as small as 200 cookies! Someone will be with you shortly."
We get to know you and your business so we can create the most effective marketing program to get the results you want.
Hold music is one of those subjects that unites people from all walks of life. No matter where you’re from or what your background is, the prospect of five minutes listening to poorly chosen music while your telephone gradually makes a painful imprint on the side of your head fills everyone with a justifiable sense of dread.
Communicate with our team to tell us a little bit about your business and goals. Our talented writers will create the script that is right for you. Only after you approve the script it will recorded by the voice talent of your choice.
Holding too tightly can lead to a loss of control, apparently. I assume Don Barnes was referring to being kept waiting on the phone. Mind your grip on that receiver, gang.
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On hold systems support physical media via unit equipment and connection with an analog telephone line and virtual media via a USB flash drive, network access, or a remote Ethernet connection. Online, on-hold system services make accessing and downloading MP3 music and message files easy.