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Hold music gained mainstream popularity in the early aughts. As cell phone customization became more of a focus, ringback tones gained popularity. People carefully chose the song to play in lieu of ringtones for incoming calls. It was a chance to control the call experience and showcase your personality before you even said hello. By the time the first US national carrier offered ringback tones in 2004, it was a multibillion-dollar industry. Hold music keeps your callers distracted from the wait. Why Use Hold Music at All?
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Whether it’s when being transferred through to someone else, or simply waiting for the correct person to become available, being on hold presents a marketing window of opportunity to sell additional products and services, enhance your branding efforts, offer a more professional image or provide helpful information.
With on hold messages, you can inform your callers in a way that they’ll love and appreciate you for. Want to learn more? Feel free to check out our entire script example library or subscribe to our blog for future updates. Topics: Messages on Hold subscribe to email updates Keep up to date on the latest phone system and voice recording trends, tips and ideas by getting new blog posts delivered to your email inbox for FREE!
It is recommended that you refresh your On-Hold Promotions every 3-4 months to keep your customers engaged in your current promotions. Why should I update my On-Hold Promotions? No Updates 3 Updates - Pay in Full [ + $400.00 ] Save $60.00! - Billing Details 3 Updates - Pay as You Go [ + 0.00 ] Save $40.00! - Billing Details Add a Music On-Hold Player [ + $99.00 ] willl be put on-hold If there's a 'silent line' 60% The content of your On-Hold Messages can become outdated or stale if used over a long period of time. It is recommended that you refresh your Promotions on Hold every 3-4 months to keep your customers engaged in your current promotions.
To keep the information in your program current, you should review your script whenever your business has updated policies or procedures, new promotions or special offers, or changing customer service strategies.
You’ll notice that there’s not too much of a difference between the track when played at CD quality and over the phone. All the instruments can still be heard clearly, and the same techniques I used to introduce clipping on the other two tracks had no effect (I could have kept amplifying the track until it did, but it proved the point). And because it’s fairly bland and inoffensive, you’re not going to upset anyone too much if it’s not their cup of tea.
The best hold music has few instruments and preferably only one. Simple music handles the change in quality better than a full orchestra arrangement. The latter gets distorted, particularly if it’s too loud for the phone to handle and clipping happens. No one wants to hear a dirge-like cacophony masquerading as “Pachelbel’s Canon in D.”
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Complete your professional image with Voice Prompts for IVR/ACD, Voicemail Messages, and Vanity Numbers.
On average, 5 to 15 seconds of music plays between each message blurb. Keep your audience in mind: musical breaks that are too long are boring, but message blurbs that are long or too detailed can be overwhelming. In most cases, 5 to 15 seconds, between message blurbs that don’t exceed 30 seconds are usually appropriate.
To keep the information in your program current, you should review your script whenever your business has updated policies or procedures, new promotions or special offers, or changing customer service strategies.
When callers are put on hold, music is played over the phone while they are waiting. You can upload your own music file to play, or several music files to rotate. If you do not upload your own files, callers will hear the music that is set by default. - Supported audio formats include: .WAV, .MP3 and .OGG; file size should not exceed 16 MB.
If you’re serious about your company image and brand then let us show you why we’re the perfect choice for your next message on hold solution. Finding the right hold music and a communications company that is able to offer a tailored solution for your business is important. That’s why at On Hold Advertising we offer: Free Demo Service Categorised Industry Audio Samples Equipment Solutions A Range of Pricing Packages
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Add your custom messaging or favorite music with the flick of a finger. Drag any MP3 file onto the USB drive and you are ready to go.
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