The problem, in my mind, is that every single one of these articles misses the point completely. Even if you implemented a call centre system that detected and automatically played someone’s all-time favourite music while they waited, a facility which is possibly not that far off, most music when played down the phone just sounds terrible. Butchering a song that someone actually likes is unlikely to improve the waiting experience.
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Technology gives us the ability to market our businesses in many ways. One way that has been around for decades is the “on-hold” recording for your phone system. It’s one of the most underappreciated methods for showcasing your company and making sure callers have a good experience.
Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of. Things like: How long can the recording be? What type of audio file does it need to be? Is there a maximum file size?
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It's a panoptic experience, being on hold while listening to someone singing about being on hold. Depending how long it takes for someone else to join the call, you could be listening for awhile. The music builds as time goes on, culminating in a spoken verse that begins: "Well, let me tell you all a story / about a man who was on hold all day..." This unusually self-aware song is the default music for a conference call service called UberConference, where "I'm On Hold" plays on a loop for anyone who calls in early, on almost every call that doesn't start exactly when it's scheduled to (or doesn't ever start at all). It's selected by nine out of ten call organizers, and plays over a million times per month, says Craig Walker, CEO of Dialpad, owner of UberConference.
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In his role building Cisco’s first version of IP phones, he was aware of Cisco’s need for a piece of music to use as the default hold music for the new system. Cut to several years later, and their high school composition has become the hold music for the world’s most popular phone systems with over 65 million IP phones sold.
Solo guitar and piano music can also be decent choices provided you avoid songs with extremes of high and low volumes and pitch. Most phone systems come with default tracks that, coincidentally, fall squarely into these categories. If you’d like something a bit different then you can find plenty royalty-free tunes available to purchase online (they’re not all that terrible), but remember you'll need to pay for a PRS license if you want to make use of tracks by a recording artist.
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“Hardly a month goes by that one of my patients does not compliment us on our On Hold Message. It’s been a great image builder.”
Your choice of male or female professional voiceover artist, you can choose both if you prefer (a small additional charge), flexibility is the key to providing you with a product that will sell, educate and promote when your client is on hold.
While we are technically unable to put hold music directly onto a cell phone, there IS a way to have this feature and many other functions of an expensive phone system, using a cloud-based phone setup and a simple application on your smartphone. Whether you work on your cell phone exclusively, or you need an office phone (or phones) in addition
3. Don’t repeat the same message over and over again, create a sequence that provides relevant messages during the duration of the hold.
You will most likely run into the typical Stalingrad-esque repeating messages that state how important your call is to the business. It is only slightly less annoying to have some form of default music that plays on a loop, and gives you the virtual experience of being stuck in an elevator, listening to muzak ad infinitum.
The way all your words and sentences come together gives your script a distinct written tone. Combine that with a specific speaking tone to create an on-hold message that reinforces your brand and product set. Selecting the correct tones will ensure your intended message is communicated effectively. If your target market is the younger generation, then a tone which embodies fun and excitement would be most suitable.
Whenever you need to have a message delivered, you can rely on our units to provide reliable automated message delivery to your customers. CH 6000 SMP 1304 MPU 3200 SBX (replaces MMU & MMU2) XMU Plus Multi-Messager USB Messager USB Duo 2-Line Message On Hold Adapter Messager USB Duo