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USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
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And if you write something that doesn’t impress your coworkers or earn accolades, that’s fine. It’s called the writing process, and it’s why most writers prefer their seclusion. All writers are embarrassed by their first drafts.
and let us do all the work! Writing professional, polished and engaging on hold messages takes expertise. Our professional copywriters are experts in crafting messages to reflect your organisations brand and values. Our stable of 60+ professional voice-over artists ensures the perfect voice match for your brand. We'll record your messages in one of our 7 onsite, state-of-the-art recording studios. Then we'll mix your recorded messages with music from our 2,000+ track original, royalty-free music library. We'll do all this with super fast turnaround times and outstanding customer service.
Music Serves the Message. The whole purpose of playing music for someone on hold was originally to give a few moments between messages for the caller to absorb the message they just heard, for maximum recall later. Music serves the message, while also helping to pass the time. Not just any music will do, however; certain types of music calm a
It’s important to ensure the content is informative and relevant to the caller. And the rule ‘less is more’ very much applies to writing for the ear. It’s important to keep the sentences short and to the point. A popular way to get a message across is follow this structure: Introduce the topic in the first sentence e.g. Did you know that BusinessCo now offers no contract plans for hosted PBX and business VoIP? Explain how the information will benefit the caller in the second sentence e.g. And that means complete flexibility for your business and no long-term commitments. Wrap up with a call to action in the third sentence e.g. To find out more, visit our website businesspbx.com.au or speak to one of our Business Consultants when you come off hold.
Interest, engage and maybe even amuse your callers. A happy caller increases your likelihood of success.
The team at Killerspots is committed to providing you with game-changing on hold messages and music. We want to make sure that you’re able to take advantage of the time your customers spend on the line. That’s why we offer a 100% guarantee on everything that we do! If you’re not satisfied with your message, we’re not either. Just reach out to our team and we’ll make sure to make it right. With us, you can rest easy knowing that you’ll receive an on hold message that works for your needs.
Your Message on Hold content should be updated in conjunction with changing information at your company. These changes might include marketing efforts, customer service strategies, policies, promotions, or other news.
At Killerspots, we allow you to create completely customizable greetings and messages. All you have to do is let us know which music or message you’d like to play! From there, we’ll record it and get it hooked up to your phone line so that you can start taking advantage of your customer wait time.
- Supported audio formats include: .WAV, .MP3 and .OGG; file size should not exceed 16 MB.
Single segments can be recorded and pieced into your existing message program while taking out the
The information to include on your on-hold message varies depending what services you provide. A good starting point is to record the information you think a customer would need to know about your business, such as: Hours of Operation Location Services Provided Products in Stock Current promotions and offers
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Our easy and affordable on-hold marketing solutions will help to elevate your brand’s image.
Since 1999, the Killerspots Agency has been known for its award-winning creative production styles, on-time deliveries, and customer experiences. We’re a contagiously creative, full-service digital marketing, production, and media agency. Our culture is a strategy at its core.
2) An experienced and reputable on-hold messaging provider uses a royalty-free music, or they should offer licensing as part of the price.