For those of you who are familiar with the veritable purgatory that is being “on hold,” I don’t have to tell you that you have just been thrust into a parallel universe where time slows down, and both your patience and sanity cannot survive.
This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
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The problem, in my mind, is that every single one of these articles misses the point completely. Even if you implemented a call centre system that detected and automatically played someone’s all-time favourite music while they waited, a facility which is possibly not that far off, most music when played down the phone just sounds terrible. Butchering a song that someone actually likes is unlikely to improve the waiting experience.
The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years. In its simplest form, all you need is an audio file. Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of.
Website: https://easyonhold.com/knowledgebase/Music-On-Hold-Installation-For-Nortel-Phone-System-Easy On Hold.pdf
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Someday somebody’s gonna put you on hold and make you cry… Cheer up, you’ll only have to hold on for one more day.
AIM Dental Marketing® provides a complete turn-key package that works seamlessly with your existing phone system. Simply review our extensive library of dental on hold messages, then select up to 6 messages, adding any practice-specific information you would like. Our professional script writers review your input, and further customize the messages to your specifications. Once you approve your final message, our studio engineers create a customized recording for your exclusive use. We upload your approved audio file for easy download to your telephone system.
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1) If you should require the necessary hardware, an experienced and reputable on-hold messaging provider should have a list of equipment options that you can choose from. They should be able to thoroughly explain the pros and cons of each, and guide you through or arrange for it to be professionally installed.
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2.) Un momento por favor, en seguida le atenderemos. ¿Ha visitado ya nuestra página web www.johndoe.com? Ahí podrá encontrar información de interés sobre nuestra compañía. También puede enviarnos un correo electrónico a [email protected]. Un momento por favor, en breve le atenderemos.
Website: https://www.radiocreative.com/fun-phone-messages-on-hold-entertaining-and-creative/
With music and messaging that appeals to your target market, you will captivate your audience. Your Message On Hold program can be more than a time filler for callers waiting, it can be an informative, entertaining, and educational tool. With the right content, callers will not only stay on hold, but will have an emotional reaction to your message.
Of the 10,000 callers who heard hold music during their minute wait, only 13 percent dropped off, and more than half guessed their wait time was less than a minute. To take it a step further, the study's last group heard a mix of music and messages while on hold for one minute. Two percent hung up. Another 81 percent thought their wait time was less than a minute.
Don’t know what the messages should say? You could engage a marketing or branding firm to help with this.