Someday somebody’s gonna put you on hold and make you cry… Cheer up, you’ll only have to hold on for one more day.
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On-hold marketing / on-hold messages provide an amazing opportunity to add real and lasting value to your business.
There’s even a fairly steady stream of surveys and news articles on the subject, all of which confirm that hold music is one of the aspects of contacting call centres that really drives people nuts. Some studies even go as far as to suggest that the use of bad hold music is regularly viewed as bad customer service.
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1.Most Hosted/Cloud PBX systems play the on-hold message from the beginning each time the call is placed on hold. 2. Because of the hold music starting at the beginning each and every time, if you have a 4-minute music on hold message created, the only folks who will hear minutes 2, 3 and 4 are those you leave on hold for that length of time
1) If you should require the necessary hardware, an experienced and reputable on-hold messaging provider should have a list of equipment options that you can choose from. They should be able to thoroughly explain the pros and cons of each, and guide you through or arrange for it to be professionally installed.
With the LinkedPhone mobile app, simply pick any local or toll-free business phone number and start using it right away (you can even port in your current business number if you already have one). The LinkedPhone second phone number app works like magic. No need to buy a separate business cell phone or sign up for expensive business cell phone plans.
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Your business phone is more than a phone, it’s your other front door, an entry way to your business. With custom auto attendant instructions, company directories, holiday and promotional recordings or IVR prompts, you’ll create a positive first impression and enhanced customer experience.
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"We have had great feedback from customers. When we [pick up the phone] they are laughing and in the best mood. They say the messages are hilarious. That was my whole plan - to make being on hold enjoyable." - Rachelle Dicker / Gold Rush Express
Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time highs. A recent study by Marchex shows that Americans spent more than $1 trillion in mobile “click-to-call” commerce, and there was over 93 billion consumer-to-business phone calls from smartphones and this number is expected to grow to a whopping 162 billion by 2019, 70% of callers are placed on hold 62% of callers hang-up in less than 45 seconds 34% of callers who hang-up will never call back.
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