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Whether you use the best hold music in the world or a simple repeating jingle, hold music is worth using for one reason. Customer retention. USA Business Telephone Today held a study of 30,000 callers.They placed each on hold for one minute, but split the callers into three groups and used different hold techniques on each before measuring the results.

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So that the customer will call you, right? If so, why are you missing the opportunity to let them know why you are the right choice?
The way we approach musical genres today is much more fluid, from both the musician and the listener’s perspectives. Thanks to the age of MP3 players and streaming services, we can group music by other metrics than language and style or what’s popular in our specific region. .

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Most typical on hold scripts include: “Thank you for your patience” and “Your call is important to us”.
We are known for having the EASIEST TO USE interface in the entire marketing industry and have literally hundreds of testimonies to support that claim. Custom written and recorded messages Pre-built libraries with thousand of messages for specific industries, like… Banking/Credit Union Medical Dental Veterinary And More Record your own messages with Record24™ You can even play your own radio spots Is Your Service Compatible With Our Phone System?

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If you think about, the cost of “NOT HAVING” on hold messages is far greater than any investment you may make in custom on hold messages. Why? A lost call equals a lost sale and a lost customer. Two things no business owner wants to hear. And to make matters worse, you also have to consider the wasted advertising spend you invested in order to generate that call. It’s estimated that caller abandonment (caller hangups) cost businesses billions of dollars each year.
It is vital that you put your most important messages first, it’s all about interest and impact. It is a ‘Fact’ that 90% of callers put on hold without dialog or music will hang up within the first 40 seconds and 34% of those callers will be lost forever. Callers stay on hold up to three times longer with on hold messages.

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More than 100 professional voice over artists available to record your messages including bilingual options.

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    -88% of callers preferred on-hold messages to other hold options, and 16 – 20% made a purchase based on an on-hold offer.

    The Grace Digital Message and Music on Hold Media MP3 player is an on-hold music and media player designed for use with almost any business telephone setup including PBX, IBX, or Key Phone systems. Keep your customers, clients, or coworkers occupied and entertained while they wait.
    Custom on-hold messages with background music, can be integrated into most telephone systems. Take advantage of your callers' waiting time to play important messages or broadcast your pre-made radio commercials. Companies spend huge amounts of money on advertising to get people's attention for just few seconds. So why not use this precious waiting time while you have the full attention of your callers, for free? It's the perfect opportunity to talk about your new products, mention promotions or remind people of what makes you stand out. Showcase yourself!

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    OnSIP’s standard music on hold allows you to choose from three free channels: Jazz, Classical, and Elevator. If these sources aren’t the vibe you’re looking for in your hold music, subscribe to our enhanced music on hold service. With this enabled, you have access to thousands of online radio stations.

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    You’ll notice that there’s not too much of a difference between the track when played at CD quality and over the phone. All the instruments can still be heard clearly, and the same techniques I used to introduce clipping on the other two tracks had no effect (I could have kept amplifying the track until it did, but it proved the point). And because it’s fairly bland and inoffensive, you’re not going to upset anyone too much if it’s not their cup of tea.
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    The VTech CM18445 4-Line Expandable Small Business Office Phone with Answering System features a Music-On-Hold Input, allowing you to connect any audio device, including a Music On Hold Player from GO On Hold, that plays messages with music for your callers with true hold-button activation. Using the audio cable that is included with the VTech

    Talk to your customer before you even pick up the phone. On hold messages are one of the best ways to communicate with your customer audience.
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Music – during voice over messages, the music will be slightly raised in volume. It is important to select a piece of music that compliments your brand.

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Tone - select the right tone for your business brand. If your target market are young millennials, then the script would most likely include some slang words, be quite laid back and the script would be recorded in an energetic tone. If you primarily service the business market, then the script would be more articulate and recorded with a more professional tone.

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On average, 5 to 15 seconds of music plays between each message blurb. Keep your audience in mind: musical breaks that are too long are boring, but message blurbs that are long or too detailed can be overwhelming. In most cases, 5 to 15 seconds, between message blurbs that don’t exceed 30 seconds are usually appropriate.

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