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As part of our strong customer service commitment and our lifelong competitive strategy, we have established our Quality Assurance Lab program. We have modern equipment to virtually test any durability, precision and performance. One of our excellent representatives will be happy to tell you more about it in a moment.
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1. Start with a warm greeting. It’s only polite to say “Hello”. However, don’t forget to ask the caller to stay on the line and wait.
"I selected Binkelman's [On Hold Marketing] because of the unexpected comedy, quirkiness and edge! You actually want to wait on hold and hear what is said next. The script's humor is dry and sharp. The [music] and voices are catchy. I think it's very funny and creative. It paints Binkelman's personality as being comedic, but humble. I also like to see creative pushing boundaries and not too afraid to be a little on edge." - Shaun Culbertson / American Advertising Federation Judge
One of the most important elements of writing Auto Attendant or Phone System Greetings is having an understanding of how your phone system is set up. Step 1: Your on-hold message provides an excellent opportunity for you to market to your customers, and share all of the details that make your company unique.
When your corporate image is at stake, it pays to pick the right company. That’s why thousands of businesses choose AyerPlay. In business since 1983, AyerPlay serves more than 7,000 on-hold customers, and is considered one of the industry’s most respected leaders.
One that makes time not seem like a constraint, one that has a mix on hold music and voice messaging sprinkled across.
-8 to 15% of a company’s customer base is lost each year, 68% is due to indifferent or negative phone treatment.
So get in touch today and we will provide a unique professional on hold message that will satisfy your callers and create the right image for your company. _____ If you require help with writing your script or any other information then please get in touch via our contacts page. _____ Please Note: Some telephone systems emphasise bass sounds
-Callers stay on the line up to 25% longer when provided with On Hold Messaging versus “dead air” or “background music,” and up to 17% longer than radio.
Don’t know what the messages should say? You could engage a marketing or branding firm to help with this.
Whether it’s music, marketing messages, or a combination of both, the recording should be long enough so it doesn’t loop back to where they started when they were first put on hold. If you don’t typically have long wait times, this should be no problem. If calls get stacked up sometimes, you’ll want to make sure that the recording is at least as long as your typical wait time on a busy day.
The effectiveness of the first three above-mentioned elements are often neutralized by a poor understanding of the broadcast carrier of the On Hold message and how it affects the recording process. For more information on this topic, click here.
A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.
24% said that on hold messaging had been directly responsible for sales (54% were unsure as they do not track this kind of information)
212-355-6980Phone on hold messages give you a new marketing opportunity. Before you try to do it yourself, why not get Free Feedback on your script. We help, dentists, doctors, insurance brokers…and businesses like yours in New York, Connecticut and Nationwide. In New York call 212-355-6980. In Connecticut call 203-655-3920.
The decision to update your on-hold message depends largely on the content you are sharing. If you are sharing content that includes short-term promotions, this information will need frequent updating so consumers are always aware of the status of any offers. However, if you’re only sharing general information about your standard products, your operating hours and location, then the decision to update the message can be more reliant on metrics.