Corporate cost-cutting and new technology have resulted in the advent of automated systems that can make the on-hold experience even more frustrating. It can feel near-impossible to get a human on the phone these days, which a national survey conducted by Consumer Reports found to be Americans' second-greatest annoyance, after hidden fees but beating out inaccurate weather reports and dog poop. Green observes that often people call as a last resort, because something on the website wasn't clear, perhaps, and they really need an answer quickly. So callers are captive listeners, a state often associated with the gridlock of waiting, whether in line at a Starbucks, in a dentist's chair, or in the proverbial elevator making its slow way up.
To keep the information in your program current, you should review your script whenever your business has updated policies or procedures, new promotions or special offers, or changing customer service strategies.

Lastly, real-time status updates are a useful way to keep track of your messaging system. With marketing automation, they can be sent to a manager for better decision making. Web-based management portals allow you to see account details as well as past and present on hold productions. This way, you can track the status of a particular customer’s production request, analytics and your on hold messages all in one place.
When your corporate image is at stake, it pays to pick the right company. That’s why thousands of businesses choose AyerPlay. In business since 1983, AyerPlay serves more than 7,000 on-hold customers, and is considered one of the industry’s most respected leaders.