The primary feature of on hold messages is that they provide a way to keep customers informed about your business. Instead of silence or elevator music, businesses can use their hold time to provide hours of operation and other useful information to their callers. Additionally, the wait time may be used to promote new products for demand generation. This can be a great tool in up-selling and cross-selling items to consumers while they wait.
11 On Hold Message Script Ideas. The main focus of your on hold messaging is to relay information that would be helpful to people wishing to use your services, buy your products or visit your shop, store or showroom. Feel free to use the template messages for your on hold messages or just to get ideas. Just replace [the words in brackets] with
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Great company to deal with! Made everything so straight forward and the results are fantastic! Really happy with our hold music. Great price and great product. Would definitely use them again! Thanks guys!
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A comedic on hold message script isn’t just some novelty you can invest in because you feel like it. It’s a way to distinguish your company and establish your brand, and it can help make your customers more eager to do business with you. It’s icing on the cake of your company; without it, it’s not really a cake at all.
Watch the video and see how simple it is to create your own custom on-hold message productions.
Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
With on-hold, it’s not just about upselling other services, although that is important. You can use the time a customer is on hold to educate them more about your business and about your industry.
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Your experienced Holdcom Script Consultant will review your website and other marketing materials to create an effective audio marketing message.
Our awesome Cloudstream player allows you to update your message on-hold productions via the cloud. Connect to a standard wired internet connection, Wi-Fi or update without a network connection using a USB flash drive. Our revolutionary player also allows you to stream business background music from a second zone. One player does it all!
Hold Music: Plays for the other party when you place the call on hold.This applies when you are using the desktop client, mobile app, or a desk phone provisioned by your admin. Note: This setting doesn't apply to parked calls.Parked calls are placed on hold but the call participant on hold will hear the default Zoom hold music.
"Okay, I shouldn’t have opened [and read this copy] while I was on a conference call. That was a good laugh. Very good work." - Daniel Doxey / International Translating Company (Hear a sample)
Great customer service. We ordered a headset which turned out to be faulty.It was replaced quickly and efficiently with no fuss.