Accessibility links Skip to main content Keyboard shortcuts for audio player Open Navigation Menu NPR Shop Close Navigation Menu News Expand/collapse submenu for News National World Politics Business Health Science Climate Race Arts & Life Expand/collapse submenu for Arts & Life Books Movies Television Pop Culture Food Art & Design Performing Arts Life Kit Music Expand/collapse submenu for Music #NowPlaying Tiny Desk All Songs Considered Music News Music Features Live Sessions Shows & Podcasts Expand/collapse submenu for Shows & Podcasts #NowPlaying Tiny Desk All Songs Considered Music News Music Features Live Sessions About NPR Diversity Organization Support Careers Connect Press Ethics The Many Requirements Of Hold Music, A Genre For No One Hold music is camouflaged sound — it needs to obviously exist, while also barely doing so. Small wonder, then, that its biggest "hit" does none of that. Facebook Twitter Flipboard Email Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images hide caption
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Inform callers during your closed time of your opening days and hours and suggest they visit your website. Call Menu Options / IVR
What’s the average length of the musical interludes in a Message on Hold program?
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Your call is answered and while being transferred to the relevant department you hear on hold messages. Whilst waiting their on hold message is informing you about the options available to you, from how your property will be advertised through to information about a free market appraisal on your property, followed by a great mortgage deal that is currently available.
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-88% of callers surveyed want to hear product information on-hold and will stay on the line longer if provided with this information – roughly 16-20% said that they have purchased additional products based on information they heard while on-hold.
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In an ideal world you’d never put a caller on hold, but since most of the time that’s not a reasonable expectation for those tasked with receiving calls, your hold button is necessary. And, when it comes to your business, silence is not golden. Dead air on the other end of the line is not only a waste of a golden opportunity, it can leave callers frustrated, questioning whether or not you’re still even on the line.
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Choose on hold music that suits your business or utilise customer waiting time with tailored advertising solutions. Your business’ on hold communications could be helping you sell or educate callers to the services and products you provide. Invest in the professional on hold messaging services from us today. 70% of all calls are placed on hold. The average on hold time is a staggering 43+ seconds. 90% of new callers hang up after 40 seconds without a hold message. 34% of callers that hang up will not call back. Callers stay on the line up to 3 times longer because of our tailored messages.
As an example of what that actually means, let’s listen to the popular hold music staple that is Pachelbel’s Canon in D. At CD quality it sounds soothing. As hold music it starts to grate very, very quickly.
On average, 5 to 15 seconds of music plays between each message blurb. Keep your audience in mind: musical breaks that are too long are boring, but message blurbs that are long or too detailed can be overwhelming. In most cases, 5 to 15 seconds, between message blurbs that don’t exceed 30 seconds are usually appropriate.
Messages On Hold makes the most out of your telephone by tailoring specific on hold messages and on hold music that promote your business to your callers. It is the perfect internal marketing and customer service tool that affectively uses the valuable on hold ‘air time’ to promote your secondary products and services in a non-confrontational manner. Telephone messages on hold will also make your business sound more professional and much more established. Think about it, callers greeted with professional recordings will see you as a business that invests in themselves and has the means to continuously build their brand. Media Sound will produce a captivating audio production promoting your business and its products and services. Our copywriters will devise a script detailing your offerings, our voiceover artists will bring your scripts to life, and our audio engineers will further enhance your production by mixing your voice recordings with music and sound effects.
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