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We offer affordable On Hold messaging pricing and all inclusive marketing on hold services that engage and motivate callers to take action, drive sales, reduce caller hang-ups and enhance the customer experience. We even offer a risk free on hold message sample demo trial. Learn how our custom music on hold & messaging works. Video Production Services
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Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time highs. A recent study by Marchex shows that Americans spent more than $1 trillion in mobile “click-to-call” commerce, and there was over 93 billion consumer-to-business phone calls from smartphones and this number is expected to grow to a whopping 162 billion by 2019, 70% of callers are placed on hold 62% of callers hang-up in less than 45 seconds 34% of callers who hang-up will never call back.
On average, 5 to 15 seconds of music plays between each message blurb. Keep your audience in mind: musical breaks that are too long are boring, but message blurbs that are long or too detailed can be overwhelming. In most cases, 5 to 15 seconds, between message blurbs that don’t exceed 30 seconds are usually appropriate.
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Popular and effective scripted announcements can include information on business hours, location, directions, promotional services or sales, and any other relevant customer service related message. Music, marketing messages, and interactive customer response features (i.e. customer satisfaction surveys) can be catered to captivate and engage your customer while they wait.
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Working with Holdcom to keep your program up to date is easy. Just tell your Client Relations Representative and Script Consultant the information and they’ll revise your script. They can replicate your advertising from newspaper or television ads, follow your social media updates, and check your website.
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Believe it or not, sometimes downloading an app can mess up the workings of other apps on your phone. If you recently downloaded and installed a new app, and messaging does not work, deleting the
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Feel free to use the template messages for your on hold messages or just to get ideas. Just replace [the words in brackets] with your own words and amend as you see fit. #1 Who [On Hold Messaging Direct] are a leading supplier of [telephone messages, including IVR, music on-hold and marketing messages].
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A typical Message on Hold program is 4 minutes long. Because a voice over talent typically reads between 100 and 112 words per minute, the script for a four-minute program can be up to 400 words, allowing for four to six paragraphs or messages, interspersed by brief intervals of music. Longer audio storage and program lengths are available if necessary.
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8. Outside Business Hours. What the caller hears when they call your company outside of business hours. Sample Scripts: “Thank you for calling [company name].
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Combine with a Business Intro Message to provide menu options and assist in telephone navigation. As opposed to the passive nature of Messages On Hold, voice prompts are interactive. They are designed to bring out a physical reaction from the caller, a call to action. And because voice prompts are directive, it’s important they’re concise, well written, and recorded by a professional voice artist.
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-After an average of 1 minute and 55 seconds of hold time most callers hang up annoyed – 34% of those callers who hang up will not call back.
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Each of your telephone lines must be configured to use the built-in message on hold mailbox in program 3103. Follow these instructions to record a message on hold. Press Intercom 700. Dial 300 (301 in version 3 systems) Press 72. Press 1 to record a message on hold. Lift the handset and record your message.
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-41% of American consumers have initiated a purchase over the phone in the last year.
2. OMG. 3. Mood Media. 4. On Hold Messaging Direct. 5. The Original On Hold. Many cloud phone systems provide the option to record your own messages for customers on hold, as part of the menu
It’s important to ensure the content is informative and relevant to the caller. And the rule ‘less is more’ very much applies to writing for the ear. It’s important to keep the sentences short and to the point. A popular way to get a message across is follow this structure: Introduce the topic in the first sentence e.g. Did you know that BusinessCo now offers no contract plans for hosted PBX and business VoIP? Explain how the information will benefit the caller in the second sentence e.g. And that means complete flexibility for your business and no long-term commitments. Wrap up with a call to action in the third sentence e.g. To find out more, visit our website businesspbx.com.au or speak to one of our Business Consultants when you come off hold.
With 25+ years of experience in audio production, script-writing, and communication, we can help you craft a brand identity that will increase your profits. Order Online Tickets
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5. Delay Announcement. What the caller hears every two minutes that they are in the waiting queue. Sample Scripts: “Thank you for your patience. All of our agents are still busy.
Solo guitar and piano music can also be decent choices provided you avoid songs with extremes of high and low volumes and pitch. Most phone systems come with default tracks that, coincidentally, fall squarely into these categories. If you’d like something a bit different then you can find plenty royalty-free tunes available to purchase online (they’re not all that terrible), but remember you'll need to pay for a PRS license if you want to make use of tracks by a recording artist.
Upload the professionally recorded WAV file to use with the matching PBX feature. Replace Music On Hold with your own professionally recorded Messages On Hold.
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“Superbly written copy and extremely dry humor that was a perfect match for what could've been a dull subject. I laughed out loud at points, and when a caller starts with that reaction, it's a great way to start a conversation.” - Jim Hausfeld / On Hold Messaging Association's MARCE Awards Judge
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4. Waiting Message. What callers hear when they enter the waiting queue. Sample Scripts: “All of our agents are currently busy. Please hold and we will answer your call as soon as possible.”
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Thank you for calling Carlton & Associates – Attorneys at Law. You will be assisted in just a moment… (short pause)
If you have a bit of a budget you can hire a voice over (VO artist) or hire a specialized on hold messages service company. Depending on what your requirements the price may range between $50 – $60 and several hundreds dollars. Sometimes, for a little extra cost, the VO artists can also provide background music.
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Having ringback and on-hold music really gives your company a professional appearance. On-hold music has always been one of the features associated with the “Fortune 500” companies that VoIP subscribers have access to, and at a fraction of the cost. Having the right connect music makes a great first impression on customers.
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Here at hpc, we’re more than just a bunch of pretty faces. We’re a dedicated group of composers, audio engineers, copywriters, and customer service professionals, all experts in our respective fields. Whether you prefer messages that are professional, understated, or downright off-the-wall, we do our research to provide you with a custom program that fits your company’s needs and values. All programs consist of 5 custom 30 second messages mixed with music (4minutes total program length) · EMA/OHMA Certified (Experience Marketing Association, On-Hold Messaging Association)
It doesn't matter how great your customer experience in store or with an employee is, if you neglect the on hold experience, you're neglecting the customer. Not sold? Check out Number 5, below:
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There are many online companies that specialize in creating on-hold recordings, such as Snap Recordings, On Hold Company, or On Hold Marketing. They each offer a range of services at varying price points.
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A study by Infomax inc found that callers tend to stay online for 25% longer if there is a mix of on hold messaging and not just plain music. So you need to mix it up.
Have you really taken the time to think about what your customers are listening to On Hold, and how it’ll affect your business? Messages On Hold will help you Sound Better and Sell More.
A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.
Having customers listen to elevator music may be fine in the elevator, but when they’re on hold it’s yet another opportunity to keep them engaged in your business. Our Bundle packages give you everything you need to keep the conversation going. We provide the on-hold player to work with your current system and we help you keep it fresh with access to creative writers, voice talent, music libraries and our state-of-the-art recording studio. Think of us as like your very own marketing partner. All you need to do is let us know what you want to say and we’ll make it sound as professional as you are. Why let your brand fall on deaf ears, when you can keep it top-of-mind 24/7? I think we just answered our own question.
You have reached {COMPANY NAME}. Please be assured that your call will receive the time and attention it deserves when we return to the line.
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