The word “Ringback” is perhaps unfairly associated with a niche market of cell phone users. A ringback tone is a signaling tone that the caller hears while the phone is ringing. In America, the tradition has been to have a two second tone with a four second pause, mirroring the two second ring and four second pauses on the other end.
Here’s what happens to our two example tracks when we use some amplification to introduce clipping into the mix:
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"I selected Binkelman's [On Hold Marketing] because of the unexpected comedy, quirkiness and edge! You actually want to wait on hold and hear what is said next. The script's humor is dry and sharp. The [music] and voices are catchy. I think it's very funny and creative. It paints Binkelman's personality as being comedic, but humble. I also like to see creative pushing boundaries and not too afraid to be a little on edge." - Shaun Culbertson / American Advertising Federation Judge
For those still using analogue or digital phone systems, voice on ISDN circuits has a bandwidth of around 4000Hz. The audio from an analogue phone is sampled at 8000Hz, and because of the nyquist theorem, must be low-pass filtered to 4000Hz. So any frequencies in the audio beyond 4000Hz are lost. Interestingly, the human ear and mind are good at recognising human speech, so this is considered "toll-quality" voice, i.e. good enough to pay for. This is the reason why certain vocalised letters are difficult or impossible to tell apart on the phone. For example, the differences between B, P, T, C, etc. are almost entirely above 4000Hz.
For someone to call a company and get put on hold, it is almost an impossible situation. While it may not be a very pleasant step, it is necessary for businesses to handle a large number of calls. Telephone on-hold has a bad reputation for several reasons. This could be due to a radio silence, an aggressive beep, or a poorly designed on-hold message, which does not help in making waiting pleasant. But it is possible to remedy this and use your telephone system, as a powerful promotional and organizational tool! Below are a few ideas and tips on how to go about it!
Even if your wait time is short, don’t discount the power of hold music. OnSIP’s average wait time averaged 18 seconds last month, which is just long enough for the caller to notice that the instrumental music is pleasant, with enough character to prevent boredom, before our team picks up. When that’s the last thought in your caller’s head before speaking with your business, it’s likely to be a more pleasant conversation than it might have been otherwise.
Welcome messages -introduce your business and represent it in a positive, and professional mannerCall menu option – ensure that your callers are directed to where they need to be quicklyOn hold messages – promote your business and brandOn hold music – an extensive library of royalty-free music, different styles and genresVoiceovers – choice of female and male with a wide range of stylesOut-of-hours message – when your business is closed, why not let them know when you will be open and suggest a website visit?Script writing – several different script ideas to help you create your bespoke messages
Message On Hold Can: Sell products and services Introduce promotions Drive website traffic Answer FAQ’s Provide customer service Reinforce marketing Encourage referrals Build brand awareness Use Music to keep callers entertained
If message personalization is not an option, your still can use generic on hold messages that would work in most situations.
3. Available Agents Greeting. What callers hear when they are routed to an available agent. Sample Scripts: “Please hold while you are connected to the next available agent.”
Whether you use the best hold music in the world or a simple repeating jingle, hold music is worth using for one reason. Customer retention. USA Business Telephone Today held a study of 30,000 callers.They placed each on hold for one minute, but split the callers into three groups and used different hold techniques on each before measuring the results.
3. Don’t repeat the same message over and over again, create a sequence that provides relevant messages during the duration of the hold.
Get a professional recording of your Auto Attendant (IVR) prompts and ensure your business keeps up the image it deserves.
Whether you use the best hold music in the world or a simple repeating jingle, hold music is worth using for one reason. Customer retention. USA Business Telephone Today held a study of 30,000 callers.They placed each on hold for one minute, but split the callers into three groups and used different hold techniques on each before measuring the results.
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There are three parts to a perfect on hold message: the script, the speaking tone and the written tone. And of course, there is also the music, which plays a big part in representing your business brand.
State-of-the-art digital playback equipment. If your phone system doesn't require equipment, then we provide the appropriate sound file that can be loaded into your phone system . 3508 French Park Drive, Edmond, OK 73034 [email protected] 800.460.4653 VoIP News OnSIP News Announcements OnSIP and Easy On Hold Team Up For Custom On-Hold Messages