Have you ever judged a company based on how poor their phone messages were? We have. Avoid giving your existing or potential customers negative arguments about the quality of your service or brand image.
For a more modern example of a bad choice of hold music, let’s take an example I have to endure on a regular basis, Month of Sundays by Passenger. At CD quality it’s got lots of interesting stuff going on, which you’d imagine might be ideal to distract someone from the fact they’re being kept on hold for ages. However, playing it over the phone it’s simply too busy. As soon as the brass and backing vocals kick in it just sounds yuck.
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On hold messages have been around for quite some time. Today, they have become even more useful to businesses in need of some communication organization. If you want customizable extensions, VoIP access and phone call analytics, you need to give on hold messaging a try.
When you begin to consider what callers on hold should hear while they wait, be sure to focus on your callers and their needs. Think about: Why are they calling? What would keep them interested and even inspired? Remember, on hold messages shouldn’t be a hard sell, but rather a soft sell or conversation with people who have reached out to you, and are in an excellent position to make buying decisions based on what they hear while on hold.
Sure! If you can hear it on the phone, we can produce it and bring it to your callers. We do Auto Attendants, Phone Trees, After-Hours/Closed Messages, Voicemail Greetings, IVR Prompts, Conference Call Messaging, Holiday Messaging, and more.
Ready to begin a fresh, new marketing plan for your business? Click one of the services below to get started! A longtime leader in the on hold message industry, AyerPlay is prepared to take your business to the next level!
"I wish I had more time to forward to you all the great feedback we get." - Chris Hamann / Lakeland Auto & Marine (Hear a sample)
When your callers are on-hold, it’s a perfect opportunity for you to promote your business, company, products or services. It’s also an opportunity for you to provide generic tips and content that will catch the interest of your callers. This strategy is called being abundant and being abundant in the business climate today can yield your business more dividends by directly increasing the loyalty and satisfaction of your business clients.
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In order to get started with custom on hold messages, you will need to determine your phones MOH (Messages On Hold) capability. If you’re using a traditional pbx business phone system, you’ll need an on hold media unit to play the audio. If you’re using an ipbx or hosted voip set-up then all you need to do is upload the audio file as no media device is required. And, if your a small/home office business using a traditional off-the-shelf 2-4 line telephone then you’ll need the media device and an on hold module adaptor in order to make your standard analog phones on hold message compatible.
1. TO IMPROVE HOW LONG CALLERS ARE WILLING TO STAY ON HOLD. Statistics from a CNN survey cited by Chron.com state that “70 percent of callers who are placed on hold with just silence hang up within 60 seconds; of them, 35 percent won’t call back.”
-When callers are presented with On Hold Messaging vs. silence or a radio commercial they will stay on hold longer, they are more likely to exhibit interest in the product advertised, they are more likely to retain information, and they are less agitated.
After the “message before answering”, the waiting announcement is immediately cut. Hold messages scripts are very powerful for you to keep your callers interested and reduce the tendency of drop calls. Here are some additional samples of hold messages scripts you can use for your business: General Business - On Hold Example