Mixes of Mozart and Beethoven’s classic symphonies are a great way to keep customers engaged as they wait to get on hold.
And in case the company tries to jerk you around or screw you over, the DoNotPay app lets you instantly share to social media a legal recording of the call to shame them.
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Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time highs. A recent study by Marchex shows that Americans spent more than $1 trillion in mobile “click-to-call” commerce, and there was over 93 billion consumer-to-business phone calls from smartphones and this number is expected to grow to a whopping 162 billion by 2019, 70% of callers are placed on hold 62% of callers hang-up in less than 45 seconds 34% of callers who hang-up will never call back.
You’ll notice that there’s not too much of a difference between the track when played at CD quality and over the phone. All the instruments can still be heard clearly, and the same techniques I used to introduce clipping on the other two tracks had no effect (I could have kept amplifying the track until it did, but it proved the point). And because it’s fairly bland and inoffensive, you’re not going to upset anyone too much if it’s not their cup of tea.
Affordable, professional quality on hold music and messaging service, streaming music, website audio production, and voicemail services are designed to keep your caller interested and on the line.
Each client’s vision, video production requirements and budget are as unique as their brand. That's why we conduct an in-depth “discovery session” to review your project scope and marketing goals to create a blueprint for success.
Now that you understand the value of having an on hold messaging strategy, it’s time to for our: Step-By-Step Guide to Custom On Hold Messages.
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For those still using analogue or digital phone systems, voice on ISDN circuits has a bandwidth of around 4000Hz. The audio from an analogue phone is sampled at 8000Hz, and because of the nyquist theorem, must be low-pass filtered to 4000Hz. So any frequencies in the audio beyond 4000Hz are lost. Interestingly, the human ear and mind are good at recognising human speech, so this is considered "toll-quality" voice, i.e. good enough to pay for. This is the reason why certain vocalised letters are difficult or impossible to tell apart on the phone. For example, the differences between B, P, T, C, etc. are almost entirely above 4000Hz.
So while this loss of quality is fine for regular conversations where it's just people speaking, if you're planning on piping music down the telephone line, you need to remember that the audio quality will, at best, be around 24 times worse than what you'd hear on a CD.
Broadcast positive messages about your business, which can increase brand awareness and loyalty. For example, we strongly recommend describing accomplishments, your social commitments or any other pertinent subject.
Present your callers with multiple options ensuring they are directed to where they need to be quickly.
Get professionally recorded messages uploaded to use with features such as Auto Attendant, Business Intro Message and Voice2Email.
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All of our options come with a one year license on all pro voices and music, making them an even better choice for on hold greetings. And, as we stated before, your business greeting is completely customized. Simply send us your On-Hold script OR send us some bullet points and we will write a professional on-hold script for you. From there, we’ll get to work creating a custom on hold message for your business!