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2) An experienced and reputable on-hold messaging provider uses a royalty-free music, or they should offer licensing as part of the price.
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Different types of music elicit different reactions in the human brain. Make sure you pick the right one for your business.
Music on hold helps you increase retention, reduce churn, and even influence your caller’s attitude with hold music. Go on, get your elevator music jokes out. We’ll wait (and chuckle). We’ve all poked fun at Muzak, but the importance of hold music and its multifaceted nature may surprise you. Seventy percent of business calls go on hold. The main point behind hold music is to signal that the line is still open, but that’s not all it does. You can increase retention, reduce churn, and even influence your caller’s attitude with hold music.
Create your script, choose your audio artist, your music and before you know it, your words are taken off the page and brought to life.
On-hold messages let your customers know you haven't forgotten about them, and they are also a great advertising tool. While your customers are on hold you can tell them why your company is the best, or tell them about new product offerings. You pay only once for production, then the air time is free!
Related: How to select, license, and format on hold music for your business phone
A Holdcom Consultant will review your script to check for grammar & syntax and verify any necessary pronunciations before submitting to production.
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Create a professional image, promote your business and hold your callers attention
Whether you are using an analogue landline or a VoIP business phone service, your voice travels over a variety of circuits and networks — most of which serve to disrupt the original audio file.
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When you place a call on hold on your cell phone how do you get it to play message and music? Can you help us by answering one of these related questions?
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Your file will be delivered to you with 15 seconds of background music (or blank airtime if you do not choose background music) after the voice message. This will give you 15 seconds of music (or blank airtime) between each message when run in a loop.
A music on hold adapter has an integrated analog adapter module which allows any and all of your phones to provide on hold audio content to ordinary analog and “KSU-Less” phone systems. Currently, when a caller is placed on hold with an ordinary phone, that call is routed back to your phone company. And there it sits.
In short, no. Music played to callers on hold must be licensed for this type of use. By playing unlicensed music, legal action can be taken against your business. The music in Holdcom’s vast library is fully licensed for Message on Hold usage.