Informational message on hold sections make user of wait time by providing the caller with product, service or support information. This is a good opportunity to cross sell items to the caller that they may be interested in, provide detailed location descriptions and general business background information.
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“We have people call us back and ask us to be put on hold because they want to share it with their friends. We love the humorous approach.” - Susan Penman / Town and Country Hotel San Diego (Hear a sample)
Most of our customers update their On-Hold Promotions: When launching a new sale To inform callers of seasonal promotions or holiday hours. To reinforce updates to your website Billing Details Pay in Full for 3 updates to your On-Hold Messages and you'll pay just $139 per update (regular retail is $159 per update). That's a savings of $60! By purchasing this item, a link to a web form will appear on your Account Page in which you can enter your promotion scripts. This form can be submit to us 3 more times of your choosing (within 1 year of your invoice date).
On-hold marketing / on-hold messages provide an amazing opportunity to add real and lasting value to your business.
4) An experienced and reputable on-hold messaging provider should also provide you with different music styles that will fit the image of your brand.
Length – if your callers typically wait 2 minutes at a time, then at least 2 minutes of programming should be the goal. The idea is to ensure the callers don’t hear repeated messages every time they call. A typical on-hold message is 4-8 minutes in length.
** For example, if two franchise locations will be playing your messages, select 2 into the box. First
For a small expense it is easy to keep up to date with your on hold message programme If you are on a tight budget but want to take advantage of promoting your business while clients are on hold then Budget On Hold Message is for you!
Where this creates an extra snag with music on hold is that the loudest part of a song doesn’t typically come in until the final chorus or reprise. This means that if you just listen to the first 10 seconds to check that your new hold music is working, then chances are you’ll be blissfully unaware that three minutes into holding (just as customers are beginning to feel irritated anyway), you start playing a sound like fingernails on a blackboard to them.
You have reached {COMPANY NAME}. Please be assured that your call will receive the time and attention it deserves when we return to the line.
Music is subjective. What one person enjoys, another might despise. Even that pillar of hold music neutrality, Muzak, can inspire wildly different reactions.
With music and messaging that appeals to your target market, you will captivate your audience. Your Message On Hold program can be more than a time filler for callers waiting, it can be an informative, entertaining, and educational tool. With the right content, callers will not only stay on hold, but will have an emotional reaction to your message.
Aren’t these on hold messages a lot better than being left in silence or just listening to the radio? Rather than being frustrated about waiting you’re being told exactly what you need to know. This saves both the caller and the business time all while increasing the likelihood of a successful deal.
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Promote your business to the callers while they're on hold. Inform them of your range of products and services, their benefits and how they can help them. Or just re-enforce your branding with some pleasant background music.
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