On hold messages are a marketing tactic used by businesses and organizations to deliver information to their callers who are on hold. Although it was invented in the 1960s, this technology is still very useful today. If you are a business owner interested in utilizing this marketing tool, you may be interested to learn about the many features it has to offer. On hold messaging provides a variety of technology features that you can use to your advantage. Keep reading below to find out how they can work for your business.
Cornell's "I'm On Hold" follows some of the industry standards, particularly around frequencies and compression, which is one of the reasons he wrote it with a country-ish melody, wanting something simple but catchy, with only a single instrument and vocals. But in other ways, "I'm On Hold" totally upends the genre by breaking the cardinal rule — that hold music shouldn't call attention to itself.
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Regrettably for my purpose, the software requires that you add a "message on hold", which makes perfect sense for this devices intended purpose, if not for my own use. But I worked around the problem by recording a second of silence and then adjusted the software the effectively play only my cheesy elevator music.
A typical Message on Hold program is 4 minutes long. Because a voice over talent typically reads between 100 and 112 words per minute, the script for a four-minute program can be up to 400 words, allowing for four to six paragraphs or messages, interspersed by brief intervals of music. Longer audio storage and program lengths are available if necessary.
Sample 1 – “Thank you for holding. ABC Homes offers the finest in Luxury living in 10 new home communities in the metropolitan area. Whether you desire a luxury condominium, a townhome, or a single family detached home, we have the home that is right for you! Someone will be with you shortly.”
No list of top 10 “on hold” songs would be complete without an appearance by one of Motown’s finest groups. You may find that moment when you are taken off hold to be a “miracle” of sorts, depending on how long you are kept waiting.
Changes can be made quickly and easily. Your Client Relations representative will work with your Script Consultant to create scripts that reflect your changing needs and situations.
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And the best part is that you don’t need to write your on hold message script to be so formal. The point of an on hold message is to keep them on the line, not to bore them to death! So, you might as well try to have some fun with it and make your customers laugh while they wait.
USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
The waiting queue allows the caller to wait on the line and should not be longer than 5 minutes. The queue announcement may also be introduced after a "Welcome Message”. The waiting announcement is then cut immediately after the end of the "Welcome Message". The pauses between the announcement blocks in the queue should be about 30 - 60 seconds. With us, you can choose the desired durations. Here, you can get the right background music for your queue.
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The impact from these announcements has been great. I have had people ask “where are Rogers chocolates?” because they heard about it on the in-store announcements. P.604.529.1181 ))) F.604.529.1154 ))) Tollfree1.877.345.4653 Dynamic Productions Inc. ))) #5-62 Fawcett Road ))) Coquitlam ))) British Columbia ))) Canada ))) V3K 6V5 [email protected]
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This customised messages is yours outright, you are not locked into a contract or ongoing payments, if you see your business wanting to change messages during the year ie: seasonal promotion or to keep your messages fresh or if you are relocating you can change out single segments without having to get a new message!
“Thank you for calling Liam’s Ladders – a representative will be with you shortly. Did you know that Liam’s Ladders has been a family business for 3 generations and counting? We offer affordable, high-quality ladders and construction equipment for personal and commercial projects. This week only, if you buy $50 worth of equipment, we’ll give you $10 off! Talk to your representative about getting this promotion for your order today…”
Verbal Content – generally, you should use 100 words to make up 1 minute of content produced with background music. In other words, one to two paragraphs per minute. The topic can range from product promotions to general company information.