Being on hold has become a run-of-the-mill occurrence – but that doesn’t mean it has to be a bad experience. In fact, according to a study by Stan Rapp and Tom Collins of Maximarketing, 88% of callers preferred on hold messages to other hold options, and 16-20% made a purchase based on an on hold offer.
Website: https://www.mytechdistributors.com/techtips/playing-a-greeting-message-to-callers-while-ringing-phones-on-the-nec-sl2100/
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Reach more customers. Give your callers something to listen to while waiting—not silence or the radio! Take advantage of the benefits of on hold messages and sell more.
Hold music keeps your callers distracted from the wait, although it should not be considered a fix for long queue times.
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As an essential component of your marketing and customer service efforts, Message on Hold will reinforce your organization’s message in other mediums. Its effectiveness can be judged by satisfied callers, ready to do business. Often, our clients report that their Message on Hold programs informs their callers about products, services, or promotions that the callers were previously unaware of.
But, if you stay on brand, people will feel safe and understood. They’ll feel confident that they know what the company is all about, and that will make them easier to work with.
“The human brain reacts differently to different types of music, eliciting very specific emotional, physical, and behavioral responses, almost as if music were a map, communicating emotions to a brain even better than words. As in conversation, different inputs stimulate nearly all of the brain.”
It’s important to ensure the content is informative and relevant to the caller. And the rule ‘less is more’ very much applies to writing for the ear. It’s important to keep the sentences short and to the point. A popular way to get a message across is follow this structure: Introduce the topic in the first sentence e.g. Did you know that BusinessCo now offers no contract plans for hosted PBX and business VoIP? Explain how the information will benefit the caller in the second sentence e.g. And that means complete flexibility for your business and no long-term commitments. Wrap up with a call to action in the third sentence e.g. To find out more, visit our website businesspbx.com.au or speak to one of our Business Consultants when you come off hold.
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The waiting queue allows the caller to wait on the line and should not be longer than 5 minutes. The queue announcement may also be introduced after a "Welcome Message”. The waiting announcement is then cut immediately after the end of the "Welcome Message". The pauses between the announcement blocks in the queue should be about 30 - 60 seconds. With us, you can choose the desired durations. Here, you can get the right background music for your queue.
4) An experienced and reputable on-hold messaging provider should also provide you with different music styles that will fit the image of your brand.
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Have you ever judged a company based on how poor their phone messages were? We have. Avoid giving your existing or potential customers negative arguments about the quality of your service or brand image.