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Statistics show that approximately 34% of callers who hang up will never call you back. In addition, callers wait an estimated 70% longer on the line when they are listening to interesting information about the company they are calling. These statistics suggest that providing a customized message that is tailored to your company can be more effective than playing music or leaving the customer in silence while they’re on hold.
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The word “Ringback” is perhaps unfairly associated with a niche market of cell phone users. A ringback tone is a signaling tone that the caller hears while the phone is ringing. In America, the tradition has been to have a two second tone with a four second pause, mirroring the two second ring and four second pauses on the other end.
Often, it’s a good idea to precede the message with a bright alert sound effect to grab snoozing customer attention:
2.) Bitte haben Sie einen Moment Geduld, wir sind gleich persönlich für Sie da. Haben Sie sich schon unsere Internetseite www.mustermann.com angesehen? Dort finden Sie Wissenswertes rund um unsere Firma. Gern können Sie uns auch eine E-Mail an [email protected] senden. Warten Sie bitte noch einen Augenblick. Gleich sind wir persönlich für Sie da.
What sort of genre, tempo, or rhythm best exemplifies your brand? Lyrics or instrumental? Heavy bass or soft tones? Like ringback tones, this music is your caller’s introduction to your company. Make sure it’s on brand. A law firm probably doesn’t want the latest dance floor bass drop. A music agency, on the other hand, might want to feature some of their top artists and latest hits. Don’t take this to mean that traditionally serious industries can’t flex their personality—just acknowledge what’s appropriate in your domain.
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Below are some of the the companies who have trusted Advanced Productions with their on hold messages and IVR greetings.
In an ideal world you’d never put a caller on hold, but since most of the time that’s not a reasonable expectation for those tasked with receiving calls, your hold button is necessary. And, when it comes to your business, silence is not golden. Dead air on the other end of the line is not only a waste of a golden opportunity, it can leave callers frustrated, questioning whether or not you’re still even on the line.
ServicesMessage On HoldPhone Menu PromptsNarrationSamplesVoicesMusicScriptIndustryContact UsSupportAbout UsOur TeamEmploymentBlogStore
Present your callers with multiple options ensuring they are directed to where they need to be quickly.
Generic Introductory GreetingAccount Information IntroductionLaw Office IntroductionManufacturing Introduction
Using concise and simple words in your scripting helps ensure callers can comprehend what is being said. Although a complete on-hold message can be quite lengthy, it should include concise and to the point single messages. Aim to get each message across in around 35 to 40 words. Remember, what may read great in written word doesn't necessary sound great said out aloud.
Thank you for calling BusinessCo. Unfortunately, all our Business Representatives are currently attending to other enquiries. Your call is important to us, so please leave your name, phone number and a short message and we will return your call by the end of the business day. Thank you.
4.) Todos os membros da equipe ainda estão conversando com outros clientes. Por favor, seja paciente, nós te atenderemos em breve. - PAUSA - Infelizmente, todos os membros da equipe ainda estão ocupados. Por favor, aguarde mais um momento. Você também pode enviar um e-mail para [email protected]. Iremos te retornar o mais rápido possível.
With our on hold marketing service called MOOD: Voice, you not only get that chance but you can also let the customer know about other products and services you offer. With Mood:Voice you can change your message as little as once a year or as often as once a week, it’s completely your choice. Please give us a call to schedule an appointment to talk about your business… We’ll even put you on hold if you want to try it out! Better yet, click the button for a sample.