A well written script is the cornerstone of any great on hold message. It must capture the caller’s attention, so they remain engaged while navigating menu options or waiting on hold. The script that callers hear can set the tone for the rest of the conversation. It should also be in line with your goals, which can be broken down to 3 main objectives. It can be to inform the caller, promote the brand or product, or just entertain the caller. Most of all, it has to be engaging.
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When used in your On Hold Marketing, humor can improve how customers perceive your company and their wait on hold. It also lowers your callers’ defenses, leaving them more receptive to your marketing messages.
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Sample 2 – “Thank you for holding. Your call is very important to us. The answer to all your technical service needs is PQR Incorporated. PQR has set the standard for excellence in the Tri-State area and over 1,000 companies – large and small – have come to rely on PQR for their technical service needs. Thanks for holding.”
2. Interactive Voice Response (IVR) Greeting. The greeting callers hear when they enter your IVR. Sample Scripts: “For English press 1. Para Español presione el número 2.”
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“Providing information on hold results in a 40% increase in retention of callers on hold... a 15% increase in inquiries... and a 12% direct increase for products and services mentioned on hold.” – US West Communications Study
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But, if you stay on brand, people will feel safe and understood. They’ll feel confident that they know what the company is all about, and that will make them easier to work with.
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“On hold messaging from Media Music Now is affordable. There are no ongoing payments, no contracts and no annual PRS fees. Professional on hold marketing has never been so easy.”
Most typical on hold scripts include: “Thank you for your patience” and “Your call is important to us”.