Hold music gained mainstream popularity in the early aughts. As cell phone customization became more of a focus, ringback tones gained popularity. People carefully chose the song to play in lieu of ringtones for incoming calls. It was a chance to control the call experience and showcase your personality before you even said hello. By the time the first US national carrier offered ringback tones in 2004, it was a multibillion-dollar industry. Hold music keeps your callers distracted from the wait. Why Use Hold Music at All?
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It’s very important to thank your customers for waiting. Being on hold is not a desirable experience for anyone. The least you can do it thank your clients for their time and to help them not feel neglected.
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Forming first impressions is an important part of building strong relationships with people. Many times, the first contact between a customer and your business is on the phone. It is estimated that 70% of business callers experience some type of hold time and that time spent on hold can be the first impression of your company. This can influence whether your caller chooses to do business with you.
Single segments can be recorded and pieced into your existing message program while taking out the
We were amazed at how easy the process was! Took our phone system from ordinary to professional straight away.
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Changes can be made quickly and easily. Your Client Relations representative will work with your Script Consultant to create scripts that reflect your changing needs and situations.
How to Create a Hilarious on Hold Message Script That Your Callers Will LoveHomeBusinessOn Hold MessagingHow to Create a Hilarious on Hold Message Script That Your Callers Will Love
"You know, we get people who ask us to put them back on hold." - Eric Smith / Binkelman Corporation (Hear a sample)
Picking the appropriate hold music is crucial. After all, there’s a reason elevator music is a running joke. We know that waiting is annoying and that music influences mood. Don’t just queue up some Mozart and call it a day; do strategize your musical picks.
Below are some of the the companies who have trusted Advanced Productions with their on hold messages and IVR greetings.
It’s important to ensure the content is informative and relevant to the caller. And the rule ‘less is more’ very much applies to writing for the ear. It’s important to keep the sentences short and to the point. A popular way to get a message across is follow this structure: Introduce the topic in the first sentence e.g. Did you know that BusinessCo now offers no contract plans for hosted PBX and business VoIP? Explain how the information will benefit the caller in the second sentence e.g. And that means complete flexibility for your business and no long-term commitments. Wrap up with a call to action in the third sentence e.g. To find out more, visit our website businesspbx.com.au or speak to one of our Business Consultants when you come off hold.
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