Music on hold helps you increase retention, reduce churn, and even influence your caller’s attitude with hold music. Go on, get your elevator music jokes out. We’ll wait (and chuckle). We’ve all poked fun at Muzak, but the importance of hold music and its multifaceted nature may surprise you. Seventy percent of business calls go on hold. The main point behind hold music is to signal that the line is still open, but that’s not all it does. You can increase retention, reduce churn, and even influence your caller’s attitude with hold music.
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However, if there is no other option but to place your customers on hold (perhaps during a busy season), you need to make the experience as pleasant as possible.
Messages On Hold makes the most out of your telephone by tailoring specific on hold messages and on hold music that promote your business to your callers. It is the perfect internal marketing and customer service tool that affectively uses the valuable on hold ‘air time’ to promote your secondary products and services in a non-confrontational manner. Telephone messages on hold will also make your business sound more professional and much more established. Think about it, callers greeted with professional recordings will see you as a business that invests in themselves and has the means to continuously build their brand. Media Sound will produce a captivating audio production promoting your business and its products and services. Our copywriters will devise a script detailing your offerings, our voiceover artists will bring your scripts to life, and our audio engineers will further enhance your production by mixing your voice recordings with music and sound effects.
Website: http://www.telephonesystemsdirect.com/phones/nec-dsx-message-on-hold-mailbox/
Remember that part about getting more bang for your buck when you use a professionally produced on hold program? Here's where it gets really interesting - if you're doing everything right, and answering the questions and providing information that your customers really need and want to hear, there's a good chance you can reuse the content you've already created. You can repurpose your Message On Hold as overhead announcements in your facility or store, as short videos, as website audio, and more. When you think outside of the box, there are many ways to take what you have and make it something more.
With music and messaging that appeals to your target market, you will captivate your audience. Your Message On Hold program can be more than a time filler for callers waiting, it can be an informative, entertaining, and educational tool. With the right content, callers will not only stay on hold, but will have an emotional reaction to your message.
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We’re easy to work with! All of our writers and announcers are chosen for their professional work and their pride of getting the message right.
With our premium on-hold service you can schedule an entire on-hold production, or even individual messages for playback on your device at a specific time of day, day of the week or time of year.
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Make sure to check your phone system for any file requirements. The most common file format accepted is WAV. If you need to convert an audio file, you can use services like G711 or Audacity. Read More: 5 Ways to Get Customers to Love Your IVR Menu. How to choose the best hold music for your business. For telephone hold music, simple is best.
For those of you who are familiar with the veritable purgatory that is being “on hold,” I don’t have to tell you that you have just been thrust into a parallel universe where time slows down, and both your patience and sanity cannot survive.
An educated customer is your best customer. So, if you had their undivided attention, what would you want your customers to know? On hold marketing offers the perfect opportunity to talk about the latest solutions in IT security solutions, share your experience and certifications, and assure prospective customers that they have made the right call! In fact, your phone system is a powerful marketing tool for your business, allowing you to easily update your messaging with the season, advertise your support services, or highlight a few customer testimonials. Inform callers of the technology manufacturers you work with, your 24-hour support line, or what they can expect when they work with you. Build your credibility by sharing information about your industry awards, experience & certifications, and more. Reduce the frustration of long hold times by keeping callers engaged with informative content such as details on the latest VoIP systems and Cloud computing. Choose voice and music that compliments your brand and company values.
Another opportunity to improve customer service is to provide customers with self-service information. If you have help documentation or resources online, be sure to mention them on hold, so that your callers can access that helpful content on their own, leaving your staff free to help with more unique concerns.
Browder comes from a family of activists. His father Bill Browder got the Magnitsky Act passed, which lets the U.S. government freeze the foreign assets and visas of human rights abusers. It’s named after Bill’s Russian lawyer who was murdered in Moscow after uncovering a $230 million government corruption scheme linked to President Putin’s underlings.
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