"Messages on hold are often one of the most painful of customer ordeals. But when done right by Scott Greggory and crew with actual humor, it takes a customer hassle and elevates it to a customer experience you tell others about. Click through to check out a couple samples. They're addictive, and brilliant marketing." - Bill Cusick / Author & Customer Experience Expert
It depends on your business industry, type of callers and marketing plan. Assuming that you take a profit driven approach to using your telephone on hold messages as a marketing tool, you will want to consider changing at a minimum of twice per year, however its best to be more proactive and update more often like quarterly or even monthly. Callers love something new and refreshing (don’t we all!), particularly those that frequently call back and are placed on hold! Why not inform them them of special promotions, new products, or customer service info – there’s always something more that can be said! Make the most of your telephone’s on hold messaging infrastructure. It is an effective way to win, retain, and sell your callers on hold.
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“I just got done reading the [On Hold Marketing] script and laughed the entire time. It was awesome. I don’t think I’ve ever read copy that had me laughing so hard.” - Mike Richardson / Binkelman Corp. (Hear a sample)
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I can't fault the service provided and would highly recommend for all of your telecommunication needs. A pleasure to deal with
Website: https://www.spectrio.com/on-hold-messaging/this-is-what-an-on-hold-messaging-system-can-do-for-your-business/#:~:text=A hold messaging system provides a better calling,you are out of the store or office.
For the average 4-minute on hold message, we recommend no more than 2 music tracks. Having too much variation in music can distract your audience. Longer programs can accommodate more music themes. To sample our music, please visit our production music library.
Not to mention it's completely illegal to play the radio to callers on hold. Although the radio station has the appropriate license to broadcast music, your business does not, and that could leave you paying major fines.
“At Page, Smith & Douglas, we pride ourselves on both our extensive knowledge of tax law and our dedication to superior customer service. We understand that tax problems can be intimidating, so we have a completely open door policy for our clients to come meet with their attorney in our office or contact them anytime by phone or email…”
Yes. You can easily set up message changes to coincide with your marketing calendar, holidays or special events.
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Select a voice from our extensive roster that will best represent your brand. You can even select multiple voice talents if desired.
I’m as surprised as you that Kings Of Leon have songs other than “Use Somebody.”
Often, it’s a good idea to precede the message with a bright alert sound effect to grab snoozing customer attention:
Mixes of Mozart and Beethoven’s classic symphonies are a great way to keep customers engaged as they wait to get on hold.