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Being on hold has become a run-of-the-mill occurrence – but that doesn’t mean it has to be a bad experience. In fact, according to a study by Stan Rapp and Tom Collins of Maximarketing, 88% of callers preferred on hold messages to other hold options, and 16-20% made a purchase based on an on hold offer.
In an ideal world you’d never put a caller on hold, but since most of the time that’s not a reasonable expectation for those tasked with receiving calls, your hold button is necessary. And, when it comes to your business, silence is not golden. Dead air on the other end of the line is not only a waste of a golden opportunity, it can leave callers frustrated, questioning whether or not you’re still even on the line.
Imagine a network of “connected” phone agents who are able to reach out to a colleague for help or advice in the middle of a phone conversation with an important client.
Recording services can provide a dramatic improvement to your company image by offering your callers on hold messages that convey important facts about your business, including operating hours and featured products. Using on hold messages gives businesses in right throughout Australia a valuable opportunity to communicate with clients and has the added benefit of reducing dropped call rates.
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Sample 3 — "Thanks for holding. Did you know that JK Mortgage has special programs designed to help people who don't qualify for a standard loan? We can customize a loan specifically to meet your needs. Ask one of our certified agents for information. Someone will be with you shortly."
Choose words and expressions that complement your business, brand and industry. As an example, a construction company would use words and expressions that convey high quality and solid workmanship; while a florist would use sensory descriptions that arouse smell and beauty.
Thank you so much scott for your visit yesterday with john and for the hamper gift the lads are over the moon and you definitely get a thumbs up. We look forward to our future together.
Website: https://support.zoom.us/hc/en-us/articles/360028212652-Customizing-audio-greetings-and-hold-music
This may sound odd, but the audio track needs a bit of grit or background music, or it should clearly sound like an automated recording, so the caller knows that it’s a recording.
“Hardly a month goes by that one of my patients does not compliment us on our On Hold Message. It’s been a great image builder.”
"I just wanted to tell you that I was on hold the other day, listening to the Halloween / Road Hazard message you wrote. It’s so funny! And the voices are hilarious, too. It made my day!" - Suzy Mitchell / Hercules Tires
Our business music & message services are designed for today’s music conscious brands. We understand the power of music and audio, and how to use it to connect to your customers. We help create the right vibe and get customers in tune with your brand! 0% of shoppers will stay at an establishment longer 0% of shoppers make a purchase in the store based on an audio ad 0% of shoppers have a more memorable brand experience. Request A Quote Name * Company Name * Email Address * get a quote click here
Providing on hold messages and voicemail greetings for thousands of companies big and small, since 1977. Listen to samples of our work. We look forward to working with you.
When you place a call on hold on your cell phone how do you get it to play message and music? Can you help us by answering one of these related questions?