If it is a genre, hold music, it's fair to say, is a troubled one with few hits. It's not really meant to be loved or even listened to — it's meant to communicate something specific: Don't hang up. (Cornell makes this plea specifically at the end of his song.) Silence is believed to be a death knell for phone calls — people will simply think the line is dead and hang up. This is true even on non-hold calls; it's why phone companies transmit something called a "comfort tone" over phone lines, a barely audible synthetic noise that signals a connection is still there.
AD Service Provider, On Hold Marketing, can put together a clear and concise customized phone greeting that conveys the professionalism of your company and lets the caller know how important their call is to you. Scriptwriters will educate and promote your business to on-hold callers through a custom-tailored message – letting everyone know what specifically makes your company different from others. This is your chance to share your background, insight and information about your business, promotions, and products and services to your captive audience. Recordings are available in English, French, Spanish, Mandarin and Cantonese.

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On hold systems support physical media via unit equipment and connection with an analog telephone line and virtual media via a USB flash drive, network access, or a remote Ethernet connection. Online, on-hold system services make accessing and downloading MP3 music and message files easy.