In his role building Cisco’s first version of IP phones, he was aware of Cisco’s need for a piece of music to use as the default hold music for the new system. Cut to several years later, and their high school composition has become the hold music for the world’s most popular phone systems with over 65 million IP phones sold.
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The difference between writing a script and writing for print is that scripts must be written for the ear and written for effective delivery by voice talent. It must be written in a conversational tone. When you create a script that’s listenable, your callers will better understand your business.
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An educated customer is your best customer. So, if you had their undivided attention, what would you want your customers to know? On hold marketing offers the perfect opportunity to talk about the latest solutions in IT security solutions, share your experience and certifications, and assure prospective customers that they have made the right call! In fact, your phone system is a powerful marketing tool for your business, allowing you to easily update your messaging with the season, advertise your support services, or highlight a few customer testimonials. Inform callers of the technology manufacturers you work with, your 24-hour support line, or what they can expect when they work with you. Build your credibility by sharing information about your industry awards, experience & certifications, and more. Reduce the frustration of long hold times by keeping callers engaged with informative content such as details on the latest VoIP systems and Cloud computing. Choose voice and music that compliments your brand and company values.
Even if you have a VoIP telephone system, your call will eventually go across the PSTN (like the traditional landline calls), where network operators are able to do whatever they like. Plus VoIP and mobile operators use high-compression codecs that degrade the overall quality of the sound. A good codec can take a 9600bps audio stream (toll quality ISDN voice) and take it down to the required bandwidth by a factor of 10 or more.
-8 to 15% of a company’s customer base is lost each year, 68% is due to indifferent or negative phone treatment.
Website: https://www.spectrio.com/on-hold-messaging/how-to-craft-the-perfect-on-hold-message/#:~:text=How to Craft the Perfect On-Hold Message 1,5 Thank Your Customers for Their Time.
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USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
-88% of callers surveyed want to hear product information on-hold and will stay on the line longer if provided with this information – roughly 16-20% said that they have purchased additional products based on information they heard while on-hold.
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Whether you are using an analogue landline or a VoIP business phone service, your voice travels over a variety of circuits and networks — most of which serve to disrupt the original audio file.
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For the Wagon Yard, we developed a 2-minute recording using a combination of story telling and informative narrative with music and sound effects. Be sure to listen long enough to hear the child’s voice! http://prosoundusa.com/wp-content/blogs.dir/27/files/05-18-11-Big-Surf-Waterpark-Experienced-Shark1.mp3