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An educated customer is your best customer. So, if you had their undivided attention, what would you want your customers to know? On hold marketing offers the perfect opportunity to talk about the latest solutions in IT security solutions, share your experience and certifications, and assure prospective customers that they have made the right call! In fact, your phone system is a powerful marketing tool for your business, allowing you to easily update your messaging with the season, advertise your support services, or highlight a few customer testimonials. Inform callers of the technology manufacturers you work with, your 24-hour support line, or what they can expect when they work with you. Build your credibility by sharing information about your industry awards, experience & certifications, and more. Reduce the frustration of long hold times by keeping callers engaged with informative content such as details on the latest VoIP systems and Cloud computing. Choose voice and music that compliments your brand and company values.
Inform callers during your closed time of your opening days and hours and suggest they visit your website. Call Menu Options / IVR
Your call is important to us, please hold and an advisor will be with you shortly.
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Play music which is really suitable for on-hold calls. Generally speaking, the music should be in line with your brand image. The longer the average wait of a customer, the softer the music should be.
Probably a lot less than you think! There are variety of affordable on hold message plans & pricing, and typically a small monthly fee starting at around $59 can be all it takes to get a professional sound for your brand, enhance the caller on hold experience and drive revenues.
It doesn’t matter if you’re writing marketing copy or if you’re writing a comedy script; everything must stay on brand. Writing is about capturing your inner voice and sharing it with an audience. The same applies when you’re writing for a company, and its brand is its voice.
“Ever since we added the On Hold messaging System, we receive more patients than ever asking about our new procedures. The service has paid for itself over and over again.”
"That self-awareness came from wanting to experiment with this genre of hold music, that I'm not even really sure is a thing," Cornell said.
More On Hold Message Samples. Our custom on hold messages with music will work with all phone systems including PBX, Voip, Hosted or Cloud phones. If you have “non-system”, cordless, single or two line telephones you will need to purchase an on hold adapter.
Avoid beeps and radio silence. Once a customer has been placed on hold on radio silence, the customer tends to hang up in less than 40 seconds because that customer thinks, "I've been forgotten".
Watch the video and see how simple it is to create your own custom on-hold message productions.
The best hold music has few instruments and preferably only one. Simple music handles the change in quality better than a full orchestra arrangement. The latter gets distorted, particularly if it’s too loud for the phone to handle and clipping happens. No one wants to hear a dirge-like cacophony masquerading as “Pachelbel’s Canon in D.”
Corporate cost-cutting and new technology have resulted in the advent of automated systems that can make the on-hold experience even more frustrating. It can feel near-impossible to get a human on the phone these days, which a national survey conducted by Consumer Reports found to be Americans' second-greatest annoyance, after hidden fees but beating out inaccurate weather reports and dog poop. Green observes that often people call as a last resort, because something on the website wasn't clear, perhaps, and they really need an answer quickly. So callers are captive listeners, a state often associated with the gridlock of waiting, whether in line at a Starbucks, in a dentist's chair, or in the proverbial elevator making its slow way up.
Listen to Phone On Hold Music, Royalty Free by The Invisible Musicians on Apple Music. Stream songs including "Please Stand By", "Be Right With You" and more.