Corporate cost-cutting and new technology have resulted in the advent of automated systems that can make the on-hold experience even more frustrating. It can feel near-impossible to get a human on the phone these days, which a national survey conducted by Consumer Reports found to be Americans' second-greatest annoyance, after hidden fees but beating out inaccurate weather reports and dog poop. Green observes that often people call as a last resort, because something on the website wasn't clear, perhaps, and they really need an answer quickly. So callers are captive listeners, a state often associated with the gridlock of waiting, whether in line at a Starbucks, in a dentist's chair, or in the proverbial elevator making its slow way up.
We began as a message on-hold company with one employee: our founder, Katie, over 25 years ago. Over the years, we’ve grown to become the industry standard. Since our inception, we’ve helped thousands of veterinary practices develop engaging on-hold programs that inform their clients, drive more appointments, and grow their practice.

Your callers will learn more about your products and services whilst losing their perception of time
One of the most valuable benefits of a Message On Hold program is its ability to help your customer service representatives. As a starting point for your Message On Hold, consider adding frequently asked questions to your on hold script. Ask your customer service reps what questions they hear again, and again, and again, they put those answers on hold. This way, you might answer questions before even talking to a customer.