Need on hold music for your business phone line? On hold music is a necessity for any client facing business phone system. Use on hold music as an opportunity not only to help your client pass time while waiting but to affirm your brand identify as well.
But, if you stay on brand, people will feel safe and understood. They’ll feel confident that they know what the company is all about, and that will make them easier to work with.
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Producing on-hold messages that are appealing to your callers is essential. By combining a well-written script and the right voice over talent, your business will have a powerful program that keeps callers captivated. Company Background Script – Promotional Script – Core Value Script – Call to Website Script
“The service we have received from Media Music Now has been fantastic. The process was managed quickly and efficient from start to finish and the quality of what was an unintentionally tricky edit is seamless. We now have a professional sounding IVR and great on-hold marketing packages all for a very reasonable price." Steve Jones, CCC & SchoolCare
Statistics show that approximately 34% of callers who hang up will never call you back. In addition, callers wait an estimated 70% longer on the line when they are listening to interesting information about the company they are calling. These statistics suggest that providing a customized message that is tailored to your company can be more effective than playing music or leaving the customer in silence while they’re on hold.
On-hold messages allow a company to market to the caller while keeping her on the line. A phone company can use on-hold messaging to tell customers about a new service or feature; when the caller reaches a live person, she has an immediate opportunity to ask about a feature mentioned in the message. On-hold messaging also allows a business to
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Where this creates an extra snag with music on hold is that the loudest part of a song doesn’t typically come in until the final chorus or reprise. This means that if you just listen to the first 10 seconds to check that your new hold music is working, then chances are you’ll be blissfully unaware that three minutes into holding (just as customers are beginning to feel irritated anyway), you start playing a sound like fingernails on a blackboard to them.
USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
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Phone call analytics are certainly not something that came with the original 1960s technology. However, it has become one of the most useful aspects of on hold messages today. Now, you can track and view how calls went through an online portal connected to your messaging service. This will allow you to see when callers hung up on toll free numbers, who chose to purchase something due to the messages and more. If you want a new way to keep track of your business calls, the analytics services that come with on hold messages could be a big help.
Using concise and simple words in your scripting helps ensure callers can comprehend what is being said. Although a complete on-hold message can be quite lengthy, it should include concise and to the point single messages. Aim to get each message across in around 35 to 40 words. Remember, what may read great in written word doesn't necessary sound great said out aloud.
With 25+ years of experience in audio production, script-writing, and communication, we can help you craft a brand identity that will increase your profits. Order Online Tickets
There are 100 VRS messages available per NEC SL2100 phone system. Recording the Messages Using a Phone. IMPORTANT NOTE: Our NEC SL2100 phone systems come preloaded with an on-hold message in VRS Message 001. So, in the steps below, we recommend beginning with VRS Message 002 in order to avoid overwriting the on-hold …
Comedy writing is about having fun with words and being unafraid to say the things that are on everyone’s minds. It’s about getting people to have fun while staying informative and telling a story. And everyone can do it, but not everyone can do it well.
-After an average of 1 minute and 55 seconds of hold time most callers hang up annoyed – 34% of those callers who hang up will not call back.
Your business personality and its brand can be reflected using the right music and voice delivery. JustMyVoice Production will help you choose the perfect on-hold music, match it with the ideal voice delivery and bingo...your “Audio Brand” is being heard.