Whether you have a traditional PBX (Public Branch Exchange) phone system that requires an on-hold message playback unit or the latest in VOIP (Voice Over Internet Protocol) phones, our on-hold messages and professionally recorded voice greeting and auto attendant recordings will improve that way your callers perceive your business on the phone.
Upgrading to Custom On Hold Messages is like employing a sales/PR person that talks to every caller you place On Hold. And remember, your On Hold system never calls in sick, it sounds as enthusiastic at 5pm as it does at 8am and talks to every single caller placed On Hold, all for just a few cents per call.
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If you're not actively planning content for your on hold program, and, say, play the radio on hold, you're not controlling what you're playing on hold. You're at the whim of a Radio DJ or program manager, who might play music that's unappealing to your callers or who might be producing and playing ads for your competition.
Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of. Things like: How long can the recording be? What type of audio file does it need to be? Is there a maximum file size?
These sample message on hold streams demonstrate different ways to inform and entertain your callers. Live. 00:00. You'll hear voice mixed with music. Plus, listen for how Easy On Hold ® makes your messages sound fresh. Live. 00:00. Phones enhance voice and filter out music. That's why Transitions is a better way to message.
On average, 5 to 15 seconds of music plays between each message blurb. Keep your audience in mind: musical breaks that are too long are boring, but message blurbs that are long or too detailed can be overwhelming. In most cases, 5 to 15 seconds, between message blurbs that don’t exceed 30 seconds are usually appropriate.
Lastly, real-time status updates are a useful way to keep track of your messaging system. With marketing automation, they can be sent to a manager for better decision making. Web-based management portals allow you to see account details as well as past and present on hold productions. This way, you can track the status of a particular customer’s production request, analytics and your on hold messages all in one place.
Of the 10,000 callers who heard hold music during their minute wait, only 13 percent dropped off, and more than half guessed their wait time was less than a minute. To take it a step further, the study's last group heard a mix of music and messages while on hold for one minute. Two percent hung up. Another 81 percent thought their wait time was less than a minute.
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For example, if you have the same people calling multiple times a week and being put on hold for long periods of time, it might be useful to update your messaging more frequently so they are getting value out of the time they are spending on hold. The more specific and targeted your voice messages are, the more impactful and successful they’ll be as a marketing tool.
Each recording is customised to suit your business requirements. You can choose from a range of tones, voice artists, or create a custom script for your on hold message.
Sample 3 – “Thanks for holding. Did you know that JK Mortgage has special programs designed to help people who don’t qualify for a standard loan? We can customize a loan specifically to meet your needs. Ask one of our certified agents for information. Someone will be with you shortly.”
"I wish I had more time to forward to you all the great feedback we get." - Chris Hamann / Lakeland Auto & Marine (Hear a sample)
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The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years. In its simplest form, all you need is an audio file. Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of.
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Using personalized on-hold messages and appropriate music is the best way to maximize your callers' waiting time. Newmood is a supplier of on-hold messages and on-hold broadcasting equipment. To find out more about our services, click here.