In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.
These examples demonstrate how on-hold messages can offer vital information in an emergent situation such as how you will communicate with their pet’s primary care veterinarian, what constitutes an emergency, payment options, and build pet-owner loyalty. Toll Free: 877-516-8220 Local: 714-202-5111 Fax: 888-630-1944 Email: [email protected]
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“Providing information on hold results in a 40% increase in retention of callers on hold... a 15% increase in inquiries... and a 12% direct increase for products and services mentioned on hold.” – US West Communications Study
Frequent prompts can make people feel like they’ve been on the phone longer than they actually have. I’m sure you’ve been there – you’re on hold and the voice keeps telling you that your call is important and someone will be right with you.
Brian & the team have been looking after our telephone systems for a few years now. Always an excellent service. Very knowledgable and at hand, should any problems arise.
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Verbal Content – generally, you should use 100 words to make up 1 minute of content produced with background music. In other words, one to two paragraphs per minute. The topic can range from product promotions to general company information.
It's a place most of us have been before: Knowing that you have no option if you wish to get the help you need, you reply, “Sure, I’ll hold,” and politely wait. If you have never been through what comes next before, you are lucky. If I am being completely honest, I am slightly envious.
Version 3 NEC DSX systems have the ability to upload a .Wav file directly into the message-on-hold mailbox using the PC Administrator program.
OnSIP’s enhanced music on hold allows each user to select their own hold music, so each caller gets different tunes depending on who put them on hold or which menu they came in through. (You can even change your hold music for the holidays or for a special event!) You can also record a customized hold message to engage your callers while they’re waiting on the line. This presents a great opportunity to advertise additional features of your business or inform your audience of a special sale or promotion.
Messages On Hold makes the most out of your telephone by tailoring specific on hold messages and on hold music that promote your business to your callers. It is the perfect internal marketing and customer service tool that affectively uses the valuable on hold ‘air time’ to promote your secondary products and services in a non-confrontational manner. Telephone messages on hold will also make your business sound more professional and much more established. Think about it, callers greeted with professional recordings will see you as a business that invests in themselves and has the means to continuously build their brand. Media Sound will produce a captivating audio production promoting your business and its products and services. Our copywriters will devise a script detailing your offerings, our voiceover artists will bring your scripts to life, and our audio engineers will further enhance your production by mixing your voice recordings with music and sound effects.
We’ve implemented on-hold messages for many companies and have learned a few tips along the way.
“On hold messaging from Media Music Now is affordable. There are no ongoing payments, no contracts and no annual PRS fees. Professional on hold marketing has never been so easy.”
- Audio file names should contain only upper and lower case letters, numbers, underscores, and a single dot ‘.’ symbol only.
Your call is answered and while being transferred to the relevant department you hear on hold messages. Whilst waiting their on hold message is informing you about the options available to you, from how your property will be advertised through to information about a free market appraisal on your property, followed by a great mortgage deal that is currently available.
Really helpful in assisting to select the right products for our needs. Definitely more concerned with offering expertise than just making a sale. Great service!
We supply many styles of messages including music only, music plus reassuring courtesy messages, trivia or humour. In addition you could choose a dynamic mix of information about your business, products, and services along with educational consumers tips.