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On hold messages can be recorded for many purposes, such as promoting your business, answering FAQs or announcing important customer service information. It's important to be clear in the message you are trying to get across. Confusion leads to disengagement and reflects badly on the brand. Determining your callers' wait times is necessary to determine the required length of the on-hold message. Making the recording too short can lead to the message being played too many times. This can be repetitive and lose the caller's attention while they hold.
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Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images
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The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.
Holdcom offers a range of equipment solutions for Message on Hold that will ensure high quality sound at the right time, all the time, for you… and your callers. Before you decide on a Message on Hold equipment solution, there are a number of factors to consider: Number of locations Number of updates per year Message on Hold customization needs Security (from tampering and/or theft) at single or multiple locations Hands-on capability for update implementation and maintenance Length of desired Message on Hold system contract
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"You know, we get people who ask us to put them back on hold." - Eric Smith / Binkelman Corporation (Hear a sample)
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When callers are put on hold, music is played over the phone while they are waiting. You can upload your own music file to play, or several music files to rotate. If you do not upload your own files, callers will hear the music that is set by default. - Supported audio formats include: .WAV, .MP3 and .OGG; file size should not exceed 16 MB.
5) Should you opt to write your own on-hold script to make it sound more personal, don’t forget to read it aloud yourself to see your long your message breaks. An experienced and reputable provider should include the creative copy-writing as part of the package.
Length – if your callers typically wait 2 minutes at a time, then at least 2 minutes of programming should be the goal. The idea is to ensure the callers don’t hear repeated messages every time they call. A typical on-hold message is 4-8 minutes in length.
The intro greeting should be a reassurance that the caller has reached the correct organization along with general information about the company, and information that you want the caller to have on hand. Good information to provide at this point might include organizational slogans, years in business and general product information.
Our easy and affordable on-hold marketing solutions will help to elevate your brand’s image.
The first step is to realize that writing a script isn’t like writing an article or any other kind of copy. Most kinds of writing are meant to be silently read by a single person. Yet, writing scripts is different because it’s meant to be read out loud by a specific person.