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It's the only song Alex Cornell has ever written. Cornell was one of the co-founders of UberConference, and in addition to being a designer, is a singer and guitar player who had always found songwriting frustrating. "Then I just came to it one day," he says. "I just wanted to write a pleasant melody designed to be heard over the phone." With encouragement from Walker, Cornell started messing around with the lyrics. He wrote and recorded it in one night, in 2012, as a voice note on his phone — and thus, this self-aware hold song was born, and lives on, seven years later.
10. Max Wait Time Reached Message. What the caller hears when they have been waiting in the queue for the maximum amount of time. Sample Scripts: “You have exceeded the waiting limit for this queue.
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So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
Below are some of the the companies who have trusted Advanced Productions with their on hold messages and IVR greetings.
“ADM helped us to create and regularly update our on hold message so callers receive timely, valuable and entertaining information about practice. More than one caller has complimented us on the great first impression is helps us make."
In the first instance, we work closely with you to better understand the process you expect your staff to follow and can offer guidance on best practice and identify any obvious issues before we even begin. Once we start analysing your calls, we will simply listen to real customer and prospect calls and measure both the ‘process’ and ‘experience’ aspects. You can then expect to receive detailed, monthly reporting that allows you to quickly understand your current performance and identify where you need to be and how to get there, so you’ll be one step closer to achieving your business goals.
So what can we do to avoid inflicting further musical misery on our own customers while they’re patiently sitting on hold? We could just go back to playing a ringing sound, or an intermittent beep just to let people know they’re still connected, but that would be awfully dull. The best compromise is relatively simple electronic music that doesn't have too much going on as the ideal choice for hold music as it requires far less refined sound quality to get a decent rendition down a telephone connection.
Play music which is really suitable for on-hold calls. Generally speaking, the music should be in line with your brand image. The longer the average wait of a customer, the softer the music should be.
Stream information straight to your callers ears using Sound Results on hold marketing messages. Even if your callers spend very little time on hold, consider that the average custom marketing on hold message is just 20 seconds in length or less! Hold messages are a proven and effective vehicle to market your products and services to your callers.
For those of you who are familiar with the veritable purgatory that is being “on hold,” I don’t have to tell you that you have just been thrust into a parallel universe where time slows down, and both your patience and sanity cannot survive.
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(If you can't hear any difference between these two samples, then there's a good chance your speakers are reducing CD quality music to phone quality for you!)
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