Let’s drop some jargon: Caller retention. Customer satisfaction. Reducing churn. If you care about any of these, hold music should matter to you. Music affects mood. It can even have an effect on purchasing and decision-making behavior. Skip the sponsored Instagram posts of avocado toast; hold music is a bonafide influencer!
Start with a Warm Greeting. When customers get to your on-hold message, let them know who they have called and offer a very brief introduction to your business. Example: “ Thank you for calling ABC Plumbing, Tampa’s most trusted plumbers for over 20 years .”. Let the caller know what they should expect to happen next.
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Although most clients select just one voice talent to read their entire script, some choose two voices for a more interesting finished product. The most common choice is to have both a male and female read the script in an alternating format.
Over 16% of callers make purchasing decisions based on the messages they hear while on-hold, even if the messages aren’t about your company.
2. Interactive Voice Response (IVR) Greeting. The greeting callers hear when they enter your IVR. Sample Scripts: “For English press 1. Para Español presione el número 2.”
With on-hold, it’s not just about upselling other services, although that is important. You can use the time a customer is on hold to educate them more about your business and about your industry.
If you don’t have the capability in-house, or if you’d prefer to let someone else handle it, this task is easy to outsource.
A study by New Voice Media found that 51% of customers decided to stop availing a company’s services because of one bad experience of customer support.
In short, no. Music played to callers on hold must be licensed for this type of use. By playing unlicensed music, legal action can be taken against your business. The music in Holdcom’s vast library is fully licensed for Message on Hold usage.
Messages on Hold – continuous loop of music and messaging that plays as callers wait to speak to a business representative. Messages On Hold present a mix of marketing messages and customer service information that is mixed with music to play in a loop for callers waiting on hold.
Professionally recorded messages are the prefect addition to any 1300 number set-up. Use one or a combination of recordings to boost your business image and make a great first impression.
4) An experienced and reputable on-hold messaging provider should also provide you with different music styles that will fit the image of your brand.
We’re all about in-store music for businesses, and creating an immersive brand experience for your customers. We offer flexible and affordable in-store overhead business music services, and we’ll design a customized sound that is a unique reflection of your brand, perfectly complements your atmosphere and will generates sales. Custom Branded Marketing Content Go beyond just background music and speak directly to your customers! Our veteran music designers and content creators will craft custom branded marketing messages that can be inserted into your music that will entertain, engage, inform and connect with your customers and drives more sales.
1. Start with a warm greeting. It’s only polite to say “Hello”. However, don’t forget to ask the caller to stay on the line and wait.
Every call should go on-hold while being transferred. Studio 52 is a pioneer in production of Telephone Hold Messages that helps our clients to inform, educate, advertise and entertain their callers with latest information, production knowledge, exciting offers or to put simple seasons greetings on the phone and transform this dead time into great opportunity! Studio 52 has produced Telephone Hold Messages for more than 2000 clients around the region and numbers are still growing!
Updated 2021 Version MUSIC ON HOLD PLAYER - Music and messages On Hold for all multi-line PBX / Key phone systems, more compact, not bulky, not heavy - easy to install with Dual Output RCA and 1/8" jack (3.5mm) connectors.
What sort of genre, tempo, or rhythm best exemplifies your brand? Lyrics or instrumental? Heavy bass or soft tones? Like ringback tones, this music is your caller’s introduction to your company. Make sure it’s on brand. A law firm probably doesn’t want the latest dance floor bass drop. A music agency, on the other hand, might want to feature some of their top artists and latest hits. Don’t take this to mean that traditionally serious industries can’t flex their personality—just acknowledge what’s appropriate in your domain.