Don’t know what the messages should say? You could engage a marketing or branding firm to help with this.
Using personalized on-hold messages and appropriate music is the best way to maximize your callers' waiting time. Newmood is a supplier of on-hold messages and on-hold broadcasting equipment. To find out more about our services, click here.

This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
Ultimately, your choice of hold music isn’t going to make customers happy if they’re being kept waiting for more than a few minutes, or endlessly passed from one team to another. There are plenty of technologies available to make the inbound call experience faster and more enjoyable although these will vary between different call centre solutions. If you’re not sure what tools you have available to optimise your inbound experience, your call centre software or systems provider will be happy to help.