For those still using analogue or digital phone systems, voice on ISDN circuits has a bandwidth of around 4000Hz. The audio from an analogue phone is sampled at 8000Hz, and because of the nyquist theorem, must be low-pass filtered to 4000Hz. So any frequencies in the audio beyond 4000Hz are lost. Interestingly, the human ear and mind are good at recognising human speech, so this is considered "toll-quality" voice, i.e. good enough to pay for. This is the reason why certain vocalised letters are difficult or impossible to tell apart on the phone. For example, the differences between B, P, T, C, etc. are almost entirely above 4000Hz.
Let’s drop some jargon: Caller retention. Customer satisfaction. Reducing churn. If you care about any of these, hold music should matter to you. Music affects mood. It can even have an effect on purchasing and decision-making behavior. Skip the sponsored Instagram posts of avocado toast; hold music is a bonafide influencer!
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For someone to call a company and get put on hold, it is almost an impossible situation. While it may not be a very pleasant step, it is necessary for businesses to handle a large number of calls. Telephone on-hold has a bad reputation for several reasons. This could be due to a radio silence, an aggressive beep, or a poorly designed on-hold message, which does not help in making waiting pleasant. But it is possible to remedy this and use your telephone system, as a powerful promotional and organizational tool! Below are a few ideas and tips on how to go about it!
Start with a Warm Greeting. When customers get to your on-hold message, let them know who they have called and offer a very brief introduction to your business. Example: “ Thank you for calling ABC Plumbing, Tampa’s most trusted plumbers for over 20 years .”. Let the caller know what they should expect to happen next.
Frequent prompts can make people feel like they’ve been on the phone longer than they actually have. I’m sure you’ve been there – you’re on hold and the voice keeps telling you that your call is important and someone will be right with you.
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If you need to use menu options for directing calls, try to keep these as short as possible, for example... “Thank you for calling Media Music Now. So that we can connect you to the most appropriate department, please choose from the following options: press 1 for general enquiries, press 2 for help with downloads and 3 for any other enquiries.
To help you get started, we'll explain the effect that phone hold music has on customers, lay out the key criteria for selecting the best hold music, and even provide a free track that was selected by voters as the perfect hold song. Why hold music is worth investing in.
In an industry dominated by men, Courtney Casey, Director of Marketing for Accent Computer Solutions, Inc., is making her mark on the world of information technology. Courtney has been immersed in the IT field most of her life and has been molded into the tech savvy expert she is today. She began working for Accent while earning her Bachelor's degree from California State University, Long Beach. Known in the Inland Empire as the "Tech Girl," Courtney is a regular columnist for the region's newspaper of record, The Press-Enterprise. Her columns address topical news trends, new technology products, and offer advice on how to embrace technology or avoid common IT pitfalls. Serving San Bernardino, Riverside, Los Angeles, and Orange counties
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Think of the time during which your business phone line has anyone on hold as an opportunity. Leading message/music on hold (MOH) systems help ensure you don't lose current and potential customers or clients during poorly utilized moments on hold.
Regular updates of your On Hold Message are a great way to show that yours is a practice committed, not only to professionalism and caring, but is also an integral part of the community.
5.0 out of 5 stars Solved our royalty-free hold music problem It works perfectly as advertised and solved our royalty-free hold music problem. When it arrived, we installed it with our office telephone system and have never needed to worry about it again. It has such a wide selection that callers get different music every time they call - it does not noticeably repeat. We even got a few compliments from clients in the first month (who had apparently got tired of our old 45-second repeating loop). Terrible product, will not work at all I have purchased 2 of them hoping it was a glitch but neither work, in addition I called support, no help at all, said they would call back-never did.
Suddenly, your optimism regarding the call takes a nose dive as your Customer Service Representative says flatly, “I’ll have to put you on hold while I look into this for you.” Or, worse yet, “Let me transfer you to the right department. You’ve reached the [insert the name of a department that has nothing to do with your needs] department.”
Totally professional in their approach from initial contact to installation. They were not interested in selling us a system but more providing the right product and service for our needs. The support is excellent on the rare occasions there is an issue. Highly recommend.
It makes sense to keep these callers informed while they wait with Custom On Hold Messages… informative messages, mixed with music.
Your audio image is important. Phone contacts are often the first impression people have of your business. If they must hold on the phone, this is your chance to impress them with relevant greetings and telephone hold messages. Callers can be existing clients, future clients, potential customers, and they are all important. A professional voicemail recording boosts your credibility, and encourages prospects and potential connections to leave a voicemail when you can't answer the phon.