Selling two Jcole/21 Savage concert tickets in Miami 09/24/2021 @8pm FTX Arena Miami, FL. On StubHub-Section 106 (Second section from stage) Originally $300 for each ticket, selling for cheap. Dm me james_Biasoni or text me (239)537-4332. 0.
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We partner with our clients to develop continuously evolving marketing approaches. Our strategies dynamically adapt to their business for maximum R.O.I. Try us, you’ll see why we’ve been non-stop since The Backstreet Boys sang “I Want It That Way”! (By the way, Killer song!) Radio Ad Production Jingles Studio Rental On Hold Messaging TV/ Video Production Media Buying / Research Paid Search (PPC) Complete Marketing Strategy Web Design Social Media Marketing Email Marketing SEO Graphic Design Careers What We Offer Auto Dealer Marketing Award-Winning Web Design Services | Killer Spots Agency Social Media Marketing Agency | Building Brand Awareness Video Production Audio Production Killer SEO X Privacy Policy Terms and Conditions Works News Easy and affordable on-hold messaging for your business. Opportunity is calling. Pick it up.
"It's been this ridiculously great viral feature," said Walker. "The feedback I get from people is like, they'll sometimes even show up late to make the other guy listen to the hold music."
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Extremely happy with the professional service from the team at Messages on Hold. Thanks to Sophie, Jaity and Katrina.
When choosing files to upload, be aware that you are responsible for following copyright regulations and the Intermedia Acceptable Use Policy.
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Almost all phone systems* manufactured today have Message on Hold capability, but to determine exactly what you have before your purchase a Message on Hold system, it is best to check with your phone system vendor. Need equipment?
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This is the BIGGEST FLAW / WEAKNESSS of weave. Please add a multicast loop option that can play our message on hold file continuously and drop patients in as they call. Otherwise people hear the same thing over and over. This is a perfect way to help introduce patients to the office and market our services while patients are on hold.
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Producing on-hold messages that are appealing to your callers is essential. By combining a well-written script and the right voice over talent, your business will have a powerful program that keeps callers captivated. Company Background Script – Promotional Script – Core Value Script – Call to Website Script
By learning the Unique Selling Points of your organisation, we will craft a powerful on hold message script that meets your customer relationship, communication, marketing and business objectives. Your messages are then digitally recorded by our talented voice artists.
If it is available it would be an additional service and you would have to contact AT&T about this. Apr 14, 2009 2:27 PM User profile for user: The Dude Abides The Dude Abides User level: Level 4 (1,835 points) Apr 14, 2009 3:40 PM in response to roaminggnome In response to roaminggnome
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Use the free included Grace Music Master Software Version 5 to create your targeted message, or register your player and receive one free personalized on-hold greeting.
Don’t forget our website is a hub of information too, and features all of our leisure activities, restaurants, bars and great shopping – all under one roof!
In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.
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Music on hold helps you increase retention, reduce churn, and even influence your caller’s attitude with hold music. Go on, get your elevator music jokes out. We’ll wait (and chuckle). We’ve all poked fun at Muzak, but the importance of hold music and its multifaceted nature may surprise you. Seventy percent of business calls go on hold. The main point behind hold music is to signal that the line is still open, but that’s not all it does. You can increase retention, reduce churn, and even influence your caller’s attitude with hold music.
More On Hold Message Samples. Our custom on hold messages with music will work with all phone systems including PBX, Voip, Hosted or Cloud phones. If you have “non-system”, cordless, single or two line telephones you will need to purchase an on hold adapter.
It seems pretty self-explanatory: on-hold messages are messages that play “on hold” over your telephone system. These professionally produced recordings are also an integral part of your company’s marketing strategy. By providing timely, relevant information about your business, an on-hold messaging program reinforces current marketing campaigns and builds brand recognition. This in turn increases call retention by improving the caller experience. To top it all off, it also increases sales by targeting key demographics.
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Message On Hold is the most effective marketing tool for promoting your business to prospects, while providing customer service information to your customer base. Variously labeled as telephone on hold messaging, phone hold music, marketing message, telephone on hold message, on hold communication, on hold marketing, or another 50 variations, the programming you play to callers on hold is an essential communication tool. Think about it: who is more captive than a caller on hold?
AyerPlay produces professional voice recordings for auto attendant and voicemail systems. Everything from simple greetings and menus, to complex directories and advanced announcements, can be recorded.
Your On Hold facility is one of the only promotional mediums you truly own. If your callers like what they hear, they can act on it within seconds. Pages Home Why Custom On Hold FAQ Pricing Samples Testimonials Contact Us
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Considering the relatively low cost of getting on-hold marketing messages recorded and hosted, it’s surprising, so many businesses fail to consider this a priority. Investing in such a business function only adds another layer of professionalism to your service line.
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If you have a nice voice and more or less decent recording equipment, you can record your own on hold messages.
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The best hold music has few instruments and preferably only one. Simple music handles the change in quality better than a full orchestra arrangement. The latter gets distorted, particularly if it’s too loud for the phone to handle and clipping happens. No one wants to hear a dirge-like cacophony masquerading as “Pachelbel’s Canon in D.”
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Combine with a Business Intro Message to provide menu options and assist in telephone navigation. As opposed to the passive nature of Messages On Hold, voice prompts are interactive. They are designed to bring out a physical reaction from the caller, a call to action. And because voice prompts are directive, it’s important they’re concise, well written, and recorded by a professional voice artist.
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To take advantage of our 3 for 2 offer, remember to say ‘Monkey, Monkey’ at the start of your call.
Maven engages Jonny Jingles for every production as his audio engineering and composing is exceptional. I cannot recommend him highly enough.
With our in-store business music and messaging services, we help brands create the perfect vibe. Whether you’re a retail store, restaurant, salon, spa or hotel, whatever the business, our custom business music service solutions will set the mood, create the perfect atmosphere, enhance the brand experience, influence buying decisions and convert shoppers into buyers. Auto Attendant Recordings
4.) Todos os membros da equipe ainda estão conversando com outros clientes. Por favor, seja paciente, nós te atenderemos em breve. - PAUSA - Infelizmente, todos os membros da equipe ainda estão ocupados. Por favor, aguarde mais um momento. Você também pode enviar um e-mail para info@kanzlei-johndoe.de. Iremos te retornar o mais rápido possível.
We've just received our recordings from Messages On Hold and couldn't be happier with the whole process! They were incredibly helpful with the scripting and really quick with their responses. It was great to be able to listen to the voice and on hold music options to pick the most suitable to our business. Southern Metropolitan Cemeteries NSW
Toggle navigation HOME ON HOLD On Hold Pricing On Hold Samples Risk-Free On Hold Demo Marketing On Hold Manager Why On Hold Messages On Hold Equipment VIDEO IN-STORE MUSIC AUTO ATTENDANT ABOUT CONTACT BLOG April 30, 2018April 29, 2018 admin Customer Experience, On Hold Marketing, On Hold Messages
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Record a Professional Phone Message and Promote Your Business Brand Every Time Someone Calls On Hold Messages for Business from $39 Choice of Tones. Male or Female Voice Phone Recordings.
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Fantastic customer service from Lee when he set up an automatic answer message system for us. Nothing was too much trouble and he helped to solve our problem very quickly and easily. Thanks for all of your help.
The intro greeting should be a reassurance that the caller has reached the correct organization along with general information about the company, and information that you want the caller to have on hand. Good information to provide at this point might include organizational slogans, years in business and general product information.
Creating dynamic and captivating on hold programs has never been easier! Simply create your free account, and you will be taken to our newly updated order portal. In just 3-4 business days, we will deliver your custom Message On Hold in the audio file format you need, so you can easily implement it into your phone system for callers to enjoy. Create an Account Login Now
*This does not include phones purchased off the shelf at office supply stores such as Staples and Officemax. For the most part, these phones do not have the Message on Hold capability built-in. Add-ons are available for some models but their functionality can be problematic or inconvenient for the user. The best course of action is to upgrade to either a basic key phone system or one of the new virtual phone systems, for which Holdcom is a key audio production supplier. Contact Us for more information.
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Listing Results Hold Music For Phone 46 Results Phone number Mobile phone Contact us Customer service
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The most common codecs are G729 (compressed) and G711 (non-compressed). They are designed to compress human speech, and often cause a loss of audio fidelity — which is worse in some languages than others. On hold music that has been specifically designed for that purpose, to be used with VoIP systems and codecs, can sound great. But it is not easy to come by.
Stream information straight to your callers ears using Sound Results on hold marketing messages. Even if your callers spend very little time on hold, consider that the average custom marketing on hold message is just 20 seconds in length or less! Hold messages are a proven and effective vehicle to market your products and services to your callers.
We can also produce simple instructions to assist callers in navigating their way through menus of available options and provide a full range of prompts and voiceovers to ensure that your response to your incoming calls is useful, whilst sounding professional and courteous.
We are your leading source of high quality products and excellent services. Conveniently located at (business address), we are here to serve you from monday to friday from (business hours). You can also visit our website 24/7 online at (website).
The products are reasonably priced, the customer service is good with knowledgeable and friendly staff. We've been using the business for years and fully intend to continue
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I haven't used this device for an extended period, but since there are no mechanical parts, I expect that it will last. We have been using a professional on hold service for many years at about $60/month. The box that the professional company gave us sounded great when customers would call from a Lan Line. But, when calling from cell phone the voice messages were lower volume and the music would sound horrible. Music keeps cutting in and out and sounds very staticky. So we decided to save some $ and cancel our subscription and buy this unit. We are using the default music and voice messages that came preloaded instead of doing our own music and messages.
Below are small excerpts from on hold programs we’ve produced for other businesses for phone messages and hold mesages . Keep in mind, each program is custom produced. If you don’t see your industry listed, please call us – as we’d still love the opportunity to work with you. American Creative can be reached by phone at 888-226-7608, or via email by clicking here.
2 days after ordering my Grace Message Player, it came from Amazon in perfect condition (I got prime yo!). I plugged the power cord in, and plugged the male thingy into the Grace thingy, and bam, we have had on hold music ever since. After a few minutes of music, they have a male voice come on explaining that we care but we are busy...we have not forgotten you etc etc, and then some more music, and then a female voice saying basically the same thing. I guess I could load an mp3 with some sales stuff on it, but I kind of like the neutural message that they already had on the machine. I am sooo glad I got this thing. Highly recommended. If you don't like it or it does not work, I bet Amazon would take it back, too.
iHold Music on Hold Plus Message Moh Mp3 Player for PBX Key Telephone USB SD. 4.5 out of 5 stars. (4) Total Ratings 4, $89.66 New. IntelliTouch Communications DualZone Network Audio Player OHP9000IP. $94.31 New. $79.99 Used. Valcom V-9988 Messenger USB Digital Messaging System. Filter Type All Time Past 24 Hours Past Week Past month Contact List Found1. 866-359-4653 2. 866-359-4653 3. 07 3117 0700 4. 800-335-0228 5. 435-655-8844 6. 800 637 724 7. 800-233-6356 New Contact Listing› Gethuman› Epiphone› Adidas› Chatham County Schools› National Auto Care› Netflix› Dallasfort Worth International Airport› Iphone› Skype› Cintex Wireless› Google Contacts› Real Number› Sirius Satellite Radio› Chatsworth Dental Group Chatsworth Ca› Kelly Services› Crystal ReportsBrowse All Listing » Frequently Asked QuestionsWhat kind of phone system do I need for message on hold?
“The service we have received from Media Music Now has been fantastic. The process was managed quickly and efficient from start to finish and the quality of what was an unintentionally tricky edit is seamless. We now have a professional sounding IVR and great on-hold marketing packages all for a very reasonable price." Steve Jones, CCC & SchoolCare
3.( حاليا، جميع الموظفين مشغولون. إننا حريصون على التحدث معكم لك في أقرب وقت ممكن. هل قمت بزيارة موقعنا www.johndoe.com من قبل؟ يمكنك أن تجد لمحة عامة عن خدماتنا ومنتجاتنا هناك. مكالمتكم مهمة جدا بالنسبة لنا، فنحن نمنح وقتا طويلا لعملائنا. للأسف، كل الخطوط لا تزال مشغولة، نرجوا أن تصبروا قليلا.
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AIM Dental Marketing® provides a complete turn-key package that works seamlessly with your existing phone system. Simply review our extensive library of dental on hold messages, then select up to 6 messages, adding any practice-specific information you would like. Our professional script writers review your input, and further customize the messages to your specifications. Once you approve your final message, our studio engineers create a customized recording for your exclusive use. We upload your approved audio file for easy download to your telephone system.
TunePocket is a royalty free stock music library. Get unlimited download access to thousands of music tracks, loops, and sound effects with an affordable subscription plan. Use our music in personal and commercial videos, films, games, and other projects. New music added daily. This audio preview is for evaluation purposes only and does not come with a license to use it in videos or other projects. Home About What We Do Why Choose Message on Hold Meet Our Team Testimonials FAQ Products Primary Care About Primary Care Primary Care Monthly Pawdcast Feline Only Monthly Pawdcast Primary Care Traditional ER & Referral About ER & Referral Emergency & Referral Traditional Industry Partners Audio Samples On-Hold Message Samples Voice & Music Samples Contact Us
-88% of callers surveyed want to hear product information on-hold and will stay on the line longer if provided with this information – roughly 16-20% said that they have purchased additional products based on information they heard while on-hold.
Why a "Holiday Message On-Hold?" For starters it's always a good business practice to wish your customers a happy holiday, no matter which one. Don't you wish your customers a happy holiday in person? With you as the customer, don't your Vendors wish you a happy holiday? WELL, don't overlook the time your clients are on hold. Let them know you care enough to say "Happy Holidays, Happy Halloween, Happy Mother's Day," and on and on. Next, it makes good business sense to let your customers know about upcoming holiday specials and special services you offer. Everyone takes part in October - January marketing. Flower Shops and Jewelry outlets excel on Mother's Day, Valentine's Day, etc. Perhaps your business observes special store hours for the days surrounding Passover, Memorial Day, and the rest of the holidays. At Powers Productions we're glad to give you discounts on future Message On Hold and Update productions, still without contracts or "forced" updates and without further monthly/yearly music license or talent license fees. You'll never pay for a production you didn't need like you might experience in a "use it or lose it" scenario. Be sure to contact us for your best price on your Message On Hold, including Holiday Messages (702.868.7676) Some Holidays to consider... New Year's Day, Doctor Martin Luther King Jr. (birthday), Groundhogs' Day, Saint Valentine's Day, President's Day, St. Patrick's Day, Easter, April "All Fools' " Day, Cinco de Mayo, Mother's Day, Memorial Day, Father's Day, Independence Day (4th of July), Labor Day, Rosh Hashanah / Yom Kippur, Halloween, Thanksgiving, Christmas, Hanukkah (Chanukah), Kwanzaa, Your Special Holiday ! Now Three levels of Message On-Hold for you to choose from: (Learn more about these levels of productions below) If you'd like to know more about an on-hold message for your company keep these facts in mind (recent surveys) : 6 out of 10 callers put on hold without a telephone message will hang up. More than 9 out of 10 callers say waiting on hold with silence makes the wait seem longer than it really is. Businesses that used message on-hold were able to retain 40% more calls. There is NO NEED to EVER have a client hang up because of silence on the line or because they were forced to hear a series of radio commercials while on hold, regardless the size of your company - Big to small. Remember, YOU CAN control what your client hears while holding! Click here for even more interesting Message On Hold Caller Facts Call 702.868.7676 (or Email us) for more information now ! Voice Prompts - Mailbox Greetings - IVR To find out about Telephone Voice Prompts Mailbox Greetings IVR (interactive voice response) and more, be sure to visit our PRICING page Voice Demos Listen to actual sample size demos of Message On Hold, Voice Prompts, Mailbox Greetings IVR (interactive voice response) plus and other Voice & Commercial Demos in our DEMOS section. Message On-Hold Playback Equipment The very latest in Message On-Hold Digital playback equipment. See both our CD and Cassette playback units. We can also supply you with the proper interface equipment for your phones even if they are of the Home Variety purchased at X-Mart! Click to find out more. $249 YOU GET ALL THIS WITH YOUR CUSTOM COMPLETE ON-HOLD MESSAGE : Creation of the copy ("script" for your personalized message). Background music with license fees paid for the lifetime of your production. You choose from our sizable on-line library to to pick the style and tempo that match your specific needs (We'll email you the link to our password protected online library). We can also accommodate your request for specific sound effects or even your company jingle. Professional Voice Talent with talent fees paid for the lifetime of your production. This "buyout" fee includes professional voice-over artist and member of the Nevada Broadcasters Hall Of Fame: Gregg Powers. Female voice or additional voices are at a slight additional cost. The actual production of your message (with our 32 Track Digital Recording Suite) including the proper number of "information paragraphs" and songs based on the length of your production, all "mixed and mastered" together. A Master Compact Disc (CD) or Cassette copy of your production (depending on your need). The overall master of this production is kept in a permanent audio file should you wish to make changes or additions at a later date. Ownership! No Contracts! No forced updates! You own your completed production forever, without ever having to pay another music, account maintenance or voice talent fee again for the life of this production. Additionally you may want to request seasonal (holiday) messages, or messages with updated information, provided at drastic discounts. Customer Satisfaction! With over 20 years of Telephone Message On-Hold experience and over 30 years Voice-Over, Narration and Industrial read experience we always stand behind the quality of any production. We want you to be proud of your production and recommend us to other businesses and business associates of yours. Referrals are welcomed and rewarded! Only $249 with your $30 Discount ($279 retail) (back to top) $149 YOU GET ALL THIS WITH YOUR CUSTOM LIGHT ON-HOLD MESSAGE : Company Name Highlighted in alternating messages. Professional Voice Talent with talent fees paid for the lifetime of your production. This "buyout" fee includes professional voice-over artist and member of the Nevada Broadcasters Hall Of Fame: Gregg Powers. Also included are female courtesy greetings, if requested (other voices or all female voicing at slight additional charge). The actual production of your message (with our 32 Track Digital Recording Suite) including six courtesy messages spaced every 30 seconds. Alternating messages will highlight your company name during this three-minute production. Ownership! No Contracts! No forced updates! You own your completed production forever, without ever having to pay another music, account maintenance or voice talent fee again for the life of this production. Additionally you may want to request seasonal (holiday) messages or upgrade to our Custom Complete production at a special price. Only $149 with your $30 Discount ($179 retail) (back to top) $49 YOU GET ALL THIS WITH YOUR COURTESY ON-HOLD MESSAGE : Your Courtesy Messages will remind your callers on hold that you will be with them in just a moment and are designed to work with your business. Background music with license fees paid for the lifetime of your production. You choose from a variety of styles and tempos to make sure your musical selection matches your specific business (audition courtesy music selections here). Professional Voice Talent with talent fees paid for the lifetime of your production. This "buyout" fee includes professional voice-over artist and member of the Nevada Broadcasters Hall Of Fame: Gregg Powers. Your courtesy messages may include all male or male/female mix. The actual production of your message (with our 32 Track Digital Recording Suite) including six courtesy messages spaced every 30 seconds during this three-minute production. A Master Compact Disc (CD) or Cassette copy of your production. Ownership! No Contracts! No forced updates! You own your completed production forever, without ever having to pay another music, account maintenance or voice talent fee again for the life of this production. Additionally you may want to request seasonal (holiday) messages or upgrade to our Custom Lite or Custom Complete production at a special price. Only $49 with your $30 Discount ($79 retail) (back to top) WHAT YOUR CUSTOM ON-HOLD MESSAGE CAN DO FOR YOUR BUSINESS: Provide a courtesy to your clients by not making them listen to silence or Radio Commercials (unless it's your own) while on-hold. They'll know you care about them and show their appreciation by remaining on the line longer, with a perception that the time on-hold was a lot shorter. Build the image of your company by making a small company sound large and a large company sound gigantic. A professional presentation is always well received. Drive more traffic to your Website by using on-hold time to promote its services and features and in turn build their loyalty to you by providing sign ups for newsletters, Email and other promotions. Educate and Inform you clients by using on-hold time to talk about a new location, new products, your many services, employee of the month. You might mention an upcoming Trade Show, Convention or other special event. Increase Sales by using this valuable time to mention special sale items, closeouts, extended hours, bonus and customer referral programs. Whatever you need to say that you may not have time for when actually talking with your busy client. Entertain your clients by letting them know the history of your company and some of its achievements. It's possible to even include your company jingle, radio commercial and recorded customer testimonials. NOTE: If your production calls for media other than CD or Audio Cassette, just let us know. We can transfer to just about any media available* including DAT, Loop Cassette & Minidisc. We also can output your production to just about any audio/data format, including WAV, VOC, VOX, VAP, Dialogic ADPCM, PCM, SND, SAM, Real Audio and more*. *Some media other than CD or Audio Cassette may require a slight additional charge. Call for pricing. **Because of licensing, some formats may require a slight additional charge. Call for pricing T H E M U S I C P O L I C E Currently, the word is "Big Brother" is actively and aggressively phoning businesses in search of illegal and non-licensed music playing On-Hold. At Powers Productions we use only fully, legally licensed music but as a courtesy we want you to be aware of current copyright laws! Please visit our MUSIC POLICE page for more information on this topic and actual links that will allow you to check out your responsibility to license music on your own. Also included are tips from the Better Business Bureau, Copyright and Licensing laws from ASCAP, BMI and SESAC. CLICK HERE TO SEE OUR REPORT HOME | MESSAGE ON-HOLD | EQUIPMENT | RADIO-TV-INTERNET | PRICING | SPECIALS All product and brand names, logos, trade and service marks are registered to their respective companies. Hardware and Equipment offered for sale is subject to availability. Always check for current pricing on our products and services. NOTE: Copying or broadcasting in any form, content found on this Website may be a violation of Intellectual Property Copyright Law. You must obtain consent or permission from Powers Productions to use any content prior to use. Home Pricing Samples Contact Plans Promotions On-Hold Auto Attendant Plan Professional Plan Premier Plan Cell Phone Greetings 100-Word Greeting 50-Word Greeting Professional Call Center Compare Plans Equipment Music On-Hold Player Cell Phone Adaptors Samples How It Works F.A.Q. & Support Become a Reseller complete with your choice of royalty free music Voice Samples:
With the LinkedPhone mobile app, simply pick any local or toll-free business phone number and start using it right away (you can even port in your current business number if you already have one). The LinkedPhone second phone number app works like magic. No need to buy a separate business cell phone or sign up for expensive business cell phone plans.
Best part is this is all done from your computer, your ads on hold programme is available online in a format suitable for your on hold player.
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The default LinkedPhone configuration will simply route calls to you and your users when customers call your business phone number. It’s easy to set up business hours, a welcome greeting, and voicemail greetings with a basic configuration.
Yet, it takes a certain kind of person to write comedy well, and for that, we’re here. Reach out to us, and we’ll prepare a comedic on hold message that will do more than resonate with your audience. It’ll make them laugh, and that’s what it’s all about. In the marketing realm, Storm's abilities to pinpoint a client’s needs and create a strategy for bringing them to success beyond imagination. He’s been the face and voice of numerous companies via nationally aired television commercials, websites, and corporate events, even emceeing corporate functions, and has been the face of a number of major brands, such as BMW, Honey Baked Ham, Frisch’s, Hellman Fine Men's Clothiers, ZuluTails and Pirates Cove Tropical Restaurants. He has also been behind the camera as the Director and Executive Producer for several television commercials. When placed at the helm of a brand, Storm has shown to have an almost tactical ability to ignite growth. In the late 90s, Storm was the Vice President of Entertainment and Marketing for Chills and Thrills, Inc. Soon after, he would be hired and moved to Cincinnati as the Entertainment and Marketing Director and Head DJ for The Yucatan Liquor Stands. Within a few years, Storm would become a partner for Yucatan, and he would stay in Cincinnati, where he’s still making a mark on the media and marketing world today.
Avoid beeps and radio silence. Once a customer has been placed on hold on radio silence, the customer tends to hang up in less than 40 seconds because that customer thinks, "I've been forgotten".
Your On Hold facility is one of the only promotional mediums you truly own. If your callers like what they hear, they can act on it within seconds. Pages Home Why Custom On Hold FAQ Pricing Samples Testimonials Contact Us
Using concise and simple words in your scripting helps ensure callers can comprehend what is being said. Although a complete on-hold message can be quite lengthy, it should include concise and to the point single messages. Aim to get each message across in around 35 to 40 words. Remember, what may read great in written word doesn't necessary sound great said out aloud.
A computer virus can wreak havoc on your system and seriously disrupt your business’s operations. Are you equipped with the right tools to guard your organization’s technology infrastructure against intrusions? Most people are familiar with computers these days, but keeping up with ever changing network environments can be a full time job. Let us put our expertise to work for you, and keep your vital information secure 24/7. Ask for more details when we return to the line.