In 1962, inventor and entrepreneur Alfred Levy found a loose wire touching a metal girder at his factory. It amplified the broadcast signal from the radio station next door and transmitted the audio through the loose wire to calls on hold. Four years later he patented his work, and music on hold was born.
On-Hold Messaging has proven benefits when it comes to phone call retention rates and in helping to upsell new products and services. Fewer Hangups Giving your callers something informative or entertaining to listen to keeps them on the line and avoids the dreaded hangs ups - which may result in the loss of a sale.
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Combine with a Business Intro Message to provide menu options and assist in telephone navigation. As opposed to the passive nature of Messages On Hold, voice prompts are interactive. They are designed to bring out a physical reaction from the caller, a call to action. And because voice prompts are directive, it’s important they’re concise, well written, and recorded by a professional voice artist.
Here’s what happens to our two example tracks when we use some amplification to introduce clipping into the mix:
"That self-awareness came from wanting to experiment with this genre of hold music, that I'm not even really sure is a thing," Cornell said.
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Knowing which headset will work with which telephone system can be a minefield but these people are always keen to advise.
Why would you spend hundreds or thousands of pounds enticing new customers to call your business only to provide them with an initial experience that is less than stellar and doesn’t reflect your business’s brand? Why wouldn’t you utilise this opportunity to market your business services and products to a captive audience?
Another opportunity to improve customer service is to provide customers with self-service information. If you have help documentation or resources online, be sure to mention them on hold, so that your callers can access that helpful content on their own, leaving your staff free to help with more unique concerns.
MVP includes free player & message updates 12 mo service plan required* Video Production Services
Our on hold services focus on making sure you make the most out of every marketing dollar.
Advanced IT Solutions is conveniently located at 8547 Bachman Avenue, Suite 405, and we are pleased to provide service throughout the Rochester area. Our team of experienced IT professionals are available to assist you 24 hours a day, 7 days a week. Let us put our expertise to work for you! Assistance is just moments away.
It is likely that if you have been placed on hold, one minute can seem like a lifetime. Many of us get frustrated, hang up and don’t call back. This is why on-hold marketing can be a great tool to keep callers engaged and on the phone.
Typically it takes us 3 to 5 working days from receiving your order and ready to record script.
“The human brain reacts differently to different types of music, eliciting very specific emotional, physical, and behavioral responses, almost as if music were a map, communicating emotions to a brain even better than words. As in conversation, different inputs stimulate nearly all of the brain.”