Take AIM with your marketing today! Call 800-723-6523 or complete our online form. autocomplete="a372" What are you looking for?Digital MarketingEmail MarketingDental Website DesignCause MarketingBrand IdentityDental Direct MailWebsite Report CardDental Marketing DashboardPractice PerfectionVideo ServicesThe Art of First ImpressionsOn-Hold-MessagesCall Track DNAProfessional Brand IdentityOral Systemic Health AIM Dental Online (A.D.O.L.) Video Services Suite Dental Direct Mail Dental Marketing Dashboard (DMD) Website Report Card CallTrackDNA© Cause Marketing Professional Identity Telephone Skills Mastery AIM Dental Online (A.D.O.L.) Video Services Suite Dental Direct Mail Dental Marketing Dashboard (DMD) Website Report Card CallTrackDNA© Cause Marketing Professional Identity Telephone Skills Mastery Contact About The AIM Web Log Store Resources News Our Work Hear Danny Speak Contact About The AIM Web Log Store Resources News Our Work Hear Danny Speak facebookCreated with Sketch. twitterCreated with Sketch. Google Plus youtubeCreated with Sketch. Linkedin If you purchased services through a reseller, please contact your reseller for support How Do I Change the Music Played for Callers on Hold? Article ID: 37056 Last updated on 3/23/2021 11:37:05 AM Product: Intermedia Unite
In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.
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Messages on hold have been great from the very start, Professional and very friendly staff. Highly recommend. 1 years ago
Here’s what happens to our two example tracks when we use some amplification to introduce clipping into the mix:
One of the most important elements of writing Auto Attendant or Phone System Greetings is having an understanding of how your phone system is set up. Step 1: Your on-hold message provides an excellent opportunity for you to market to your customers, and share all of the details that make your company unique.
Our blog post - how to choose the best voice for on-hold marketing has some crucial information you should consider before selecting a voice-over talent for your on-hold messages.
4. Waiting Message. What callers hear when they enter the waiting queue. Sample Scripts: “All of our agents are currently busy. Please hold and we will answer your call as soon as possible.”
Unfortunately, it gets worse. Due to general sloppiness when it comes to setting the volume level for music on hold, a form of distortion known as “clipping” can appear, and regularly does if you’re willing to believe personal anecdotal evidence. If you want to know about the science behind clipping, then Wikipedia will tell you everything you need to know, but for those of us who have things to get on with, we can get by just knowing that when something is played too loud down a phone line, the sound starts to distort and sound really horrible.
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In a few simple steps you can have a customised sell on hold message in as little as seven days.
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If you have a question or want to know more information about our services please contact our team using the form. Testimonials See all testimonials My contact, Tim, was very friendly and helpful and they produced a high quality recording very quickly for use in our automated call handling system. I just wanted to thank you and your team for your efficient and reliable service whilst setting up our telephone system. The message sounds fantastic and really gives us that professional, classy edge that we’ve always been looking for and the value for money was astounding. The whole process was very well run, issues and queries were very quickly followed up and resolved and I am very happy with the website. A special thanks to Amelia for all the hard work and patience in getting this project completed so quickly.
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Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
So modern technology, even with the most advanced VoIP business phone systems, has not improved the plight of the on hold song. If you are interested in learning more, check out Tom Scott's explanation at the Milton Keynes Museum, in their Connected Earth gallery.