So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
The included software is easy to use, although, sadly, won't work with an Apple computer (which is why I downgraded my review by one star). I solved that problem by bringing an old Windows-based computer out of retirement.
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"I absolutely loved the humorous material that plays when a person is on hold. Absolutely brilliant! Some of it cracked me up. Couldn't stop listening!" - Blake Bishop / Bryant Better Hearing
Hold and transfer music is a small business phone system feature that Ooma offers to help make your customers’ hold time on the phone go by faster. Buy 1 Get 1 Free Business Phone:: BUY NOW. Get back to business for half the price. Buy 1 …
This is the BIGGEST FLAW / WEAKNESSS of weave. Please add a multicast loop option that can play our message on hold file continuously and drop patients in as they call. Otherwise people hear the same thing over and over. This is a perfect way to help introduce patients to the office and market our services while patients are on hold.
On-hold music is considered standard in business phone systems today because people actually perceived wait times as shorter when they hear it. On-hold music traditionally worked by having specialized equipment attached to the phone, and the jack might plug into the radio, then tapes, then CDs, then MP3 players. PRI boards are built with jacks to play on-hold music.
We provide a variety of male and female professional broadcast announcers who can cover a range of voicing styles. Click here to have a listen.
Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images
A customer on hold represents a great opportunity to advertise services and products. If your system isn’t, you’re missing out on the one in five callers who make a purchase based on commercials heard on hold. Since 1999, The Killerspots Agency has been known for its award-winning creative production styles. On-time deliveries and
Create a professional image, promote your business and hold your callers attention
Website: https://www.onhold.com/blog/are-you-looking-for-an-incredible-phone-experience-for-your-business
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-88% of callers surveyed want to hear product information on-hold and will stay on the line longer if provided with this information – roughly 16-20% said that they have purchased additional products based on information they heard while on-hold.
The problem, in my mind, is that every single one of these articles misses the point completely. Even if you implemented a call centre system that detected and automatically played someone’s all-time favourite music while they waited, a facility which is possibly not that far off, most music when played down the phone just sounds terrible. Butchering a song that someone actually likes is unlikely to improve the waiting experience.
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How much did you spend on your visual marketing last year: website, brochures, newspaper/magazine advertisements, posters, leaflets? Hundreds? Thousands? We all know how important it is to make our businesses look good but what about making it sound good? When did you last consider what your on hold messaging says about your business?