So that the customer will call you, right? If so, why are you missing the opportunity to let them know why you are the right choice?
Start with a Warm Greeting. When customers get to your on-hold message, let them know who they have called and offer a very brief introduction to your business. Example: “ Thank you for calling ABC Plumbing, Tampa’s most trusted plumbers for over 20 years .”. Let the caller know what they should expect to happen next.
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On-hold messaging is also great time to encourage consumers to spend. For example, you can offer customers who spend more than $99 free shipping, customers who order 3 items a 4th item free, etc. Think “upsell” with your ads on hold – you’ve got the customer on the line patiently waiting to (hopefully) spend money.
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The primary feature of on hold messages is that they provide a way to keep customers informed about your business. Instead of silence or elevator music, businesses can use their hold time to provide hours of operation and other useful information to their callers. Additionally, the wait time may be used to promote new products for demand generation. This can be a great tool in up-selling and cross-selling items to consumers while they wait.
Finally, take into account the reduction in quality that goes hand in hand with hold music. The audio quality is—at best—24 times worse than that from a CD. Yes, we just said CD. The public telephone network wasn’t built with HD music in mind. Thankfully for OnSIP customers, we provide HD radio for VoIP music on hold. That said, your company might have top of the line audio quality, but if clients call in from an old landline or cell, they might hear some distortion.
AmeriGas wanted to reach contractors with information about how they make it easy to add propane to a home. They also needed to assure customers that AmeriGas is the right choice for home propane service. We do this for them through scripting focused on how AmeriGas services accounts, as well as payment plan options. Brian Holsopple carries this strong production for AmeriGas.
As an example of what that actually means, let’s listen to the popular hold music staple that is Pachelbel’s Canon in D. At CD quality it sounds soothing. As hold music it starts to grate very, very quickly.
The same goes with sales: You want your caller to be excited about talking to you.
Above all you must encourage the caller to remain on the line. Provide reassurance to your clients that an agent will be available soon and don’t forget to convey the idea that their time is valued and their call is important.
Connect your Business Audio System via the built in RCA mono audio output. Utilize the optional 8/600 ohm switch on the rear of the unit to optimize your audio output level for either newer or older phone systems then, set the perfect volume level for your callers via the front located master volume switch.
The information to include on your on-hold message varies depending what services you provide. A good starting point is to record the information you think a customer would need to know about your business, such as: Hours of Operation Location Services Provided Products in Stock Current promotions and offers
"Nice delivery of the humor! [It] would keep an on-hold caller waiting to hear what comes next." - Ricky Roo / On Hold Messaging Association's MARCE Awards Judge
Can I have messages on hold without an expensive new phone system? Published on July 31, 2020 by Bruce. In the past, businesses needed to have a sophisticated phone system to have messages on hold play for their callers. It required adequate hardware and equipment to be compatible with on hold messaging, including multiple telephone lines, PBX systems, or complex VoIP phone …
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Now that you understand the value of having an on hold messaging strategy, it’s time to for our: Step-By-Step Guide to Custom On Hold Messages.