The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years. In its simplest form, all you need is an audio file. Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of.
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Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time highs. A recent study by Marchex shows that Americans spent more than $1 trillion in mobile “click-to-call” commerce, and there was over 93 billion consumer-to-business phone calls from smartphones and this number is expected to grow to a whopping 162 billion by 2019, 70% of callers are placed on hold 62% of callers hang-up in less than 45 seconds 34% of callers who hang-up will never call back.
Using concise and simple words in your scripting helps ensure callers can comprehend what is being said. Although a complete on-hold message can be quite lengthy, it should include concise and to the point single messages. Aim to get each message across in around 35 to 40 words. Remember, what may read great in written word doesn't necessary sound great said out aloud.
A dedicated Holdcom Script Consultant will write your script based on your input, and marketing and customer service materials. Or you can write your own.
Music On Hold has decades of experience in the voiceover industry offering professional recordings nationwide with a quick turn around including phone greetings, commercials, overhead music, and voice narration.
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We've been providing affordable, professional voice over productions to companies since 2005. Our telephone audio service is a one-time payment offering the same quality audio as contracted services at a fraction of the cost.
If you have a nice voice and more or less decent recording equipment, you can record your own on hold messages.
Since your information will be on a recorded loop, it is good practice to include music in between loops to break up the information for the consumer.
Help educate your clients about your practice’s philosophy of care including industry-wide initiatives like Fear Free certification and AAHA accreditation. These types of messages can help set your practice apart from other clinics and builds client loyalty.
Lastly, real-time status updates are a useful way to keep track of your messaging system. With marketing automation, they can be sent to a manager for better decision making. Web-based management portals allow you to see account details as well as past and present on hold productions. This way, you can track the status of a particular customer’s production request, analytics and your on hold messages all in one place.
Perfect for store displays. Starts music at the beginning of the message when triggered.
The Grace Digital Message and Music on Hold Media MP3 player is an on-hold music and media player designed for use with almost any business telephone setup including PBX, IBX, or Key Phone systems. Keep your customers, clients, or coworkers occupied and …
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Above all you must encourage the caller to remain on the line. Provide reassurance to your clients that an agent will be available soon and don’t forget to convey the idea that their time is valued and their call is important.
The common scripts include: “The next available representation will be with you shortly” or simply “We will be with you shortly”. These messages often work best when coupled with expected waiting time announcement.