Considering the relatively low cost of getting on-hold marketing messages recorded and hosted, it’s surprising, so many businesses fail to consider this a priority. Investing in such a business function only adds another layer of professionalism to your service line.
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Music on hold helps you increase retention, reduce churn, and even influence your caller’s attitude with hold music. Go on, get your elevator music jokes out. We’ll wait (and chuckle). We’ve all poked fun at Muzak, but the importance of hold music and its multifaceted nature may surprise you. Seventy percent of business calls go on hold. The main point behind hold music is to signal that the line is still open, but that’s not all it does. You can increase retention, reduce churn, and even influence your caller’s attitude with hold music.
The common scripts include: “The next available representation will be with you shortly” or simply “We will be with you shortly”. These messages often work best when coupled with expected waiting time announcement.
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Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time highs. A recent study by Marchex shows that Americans spent more than $1 trillion in mobile “click-to-call” commerce, and there was over 93 billion consumer-to-business phone calls from smartphones and this number is expected to grow to a whopping 162 billion by 2019, 70% of callers are placed on hold 62% of callers hang-up in less than 45 seconds 34% of callers who hang-up will never call back.
We generally recommend that clients invest in a system capable of delivering a custom messaging on hold feature. Callers and clients appreciate the improved service levels and the additional free advertising can help turn your phone system into another revenue stream for your business.
Call hold/call wait is a network feature (while it is activated by the handset) as such any music would be supplied by your carrier, there should be some there but chances are it's some wonderfull elevator style stuff (I'm partial to Brahms myself 😉 ). Apr 13, 2009 7:29 PM Reply Helpful Thread reply - more options Link to this Post Apr 14, 2009 2:23 PM in response to r.cloud In response to r.cloud
Typically it takes us 3 to 5 working days from receiving your order and ready to record script.
Cornell's "I'm On Hold" follows some of the industry standards, particularly around frequencies and compression, which is one of the reasons he wrote it with a country-ish melody, wanting something simple but catchy, with only a single instrument and vocals. But in other ways, "I'm On Hold" totally upends the genre by breaking the cardinal rule — that hold music shouldn't call attention to itself.
“Superbly written copy and extremely dry humor that was a perfect match for what could've been a dull subject. I laughed out loud at points, and when a caller starts with that reaction, it's a great way to start a conversation.” - Jim Hausfeld / On Hold Messaging Association's MARCE Awards Judge
Tone - select the right tone for your business brand. If your target market are young millennials, then the script would most likely include some slang words, be quite laid back and the script would be recorded in an energetic tone. If you primarily service the business market, then the script would be more articulate and recorded with a more professional tone. Website Terms and Conditions Privacy Policy Policies and Legal BusinessCom BusinessPBX BusinessCo Online Store BusinessCo Group Testimonials Compliments & Complaints 1300 Number Plans Shortlisted Voices Voice Actor Login Voice Actor Sign Up Login Sign Up Get Quote Audio Description British Sign Language Closed Captioning Localization Services Subtitling Services Translation Services Browse Languages English Speaking Find Narrators Genres Narrator Jobs Male Female Non-Binary Animation Voices Browse Languages Casting English Accents Find Voices Styles Unions Video Game Voices Voice Acting Jobs Voice Types Male Female Non-Binary Browse Talents Casting Location Services Mediums Nativities Post-Production Male Talents Female Talents Non-Binary Talents Rates Scriptwriting Talents Search Translations Voice-Over Jobs Gender All Genders Non-Binary Male Female Styles All Styles Comedy Host / Announcer B2B Characters Documentary Education Explainer Guide / IVR Impressions Narration News Commercial / Promotional Singing Africa (All)America (Latin)America (North)Asia (All)Europe (All)FictionalOceania (All) Africa, CentralAfrica, EastAfrica, NorthAfrica, SouthAfrica, South EastAfrica, WestAmerica, CentralAmerica, NorthAmerica, SouthAsia, CentralAsia, EastAsia, SouthAsia, South EastAtlantic, NorthAustralasiaBritish IslesCaribbeanEurope, CentralEurope, EastEurope, SouthEurope, South EastEurope, WestGalacticMiddle EastMythicalPacific IslandsScandinavia Tone(s) Angry Authoritative Comedic Conversational Eloquent Enticing Inspiring Nurturing Playful Sad Scared Unorthodox Advanced Gender(s) and Age(s) Non-Binary (Child) Non-Binary (Teen) Non-Binary (Young Adult) Non-Binary (Adult) Non-Binary (Senior) Male (Child) Male (Teen) Male (Young Adult) Male (Adult) Male (Senior) Female (Child) Female (Teen) Female (Young Adult) Female (Adult) Female (Senior) Styles(s) B2B Characters Comedy Commercial / Promotional Documentary Education Explainer Guide / IVR Host / Announcer Impressions Narration News Singing Pitch(es) Very High, Light, Camp Pitch High, Light Pitch Normal Pitch Low Pitch Very Low, Deep Pitch On-Hold Messaging Voice-Over Your on-hold messaging deserves only the best voice-over talent to represent your brand and keep callers happy. Listen to Voices Tell us about your project
The VTech CM18445 4-Line Expandable Small Business Office Phone with Answering System features a Music-On-Hold Input, allowing you to connect any audio device, including a Music On Hold Player from GO On Hold, that plays messages with music for your callers with true hold-button activation. Using the audio cable that is included with the VTech
Typically it takes us 3 to 5 working days from receiving your order and ready to record script.
Advanced Productions has been providing affordable on hold audio messages and voicemail greetings to businesses—literally around the world. We are an audio and video production company headquartered in Miami, Florida, since 1977. Let us create a custom on hold message for your business for as little as $195!
Put yourself in the caller shoes! Call your business and ask to be put on hold. If all you hear is silence, don’t delay. Not only will on hold messages help drive sales and revenue, they will dramatically improve caller experience. It’s time to change the way you look at your on hold button. Any time you have the attention of your customers and prospects, you have a marketing opportunity. Contact Original On Hold, or start your risk free custom on hold demo today! Related Post Don’t Let Caller On Hold Time Kill Your Customer Experience Join Our Newsletter Stay informed. Our newsletter is packed with marketing tips, ideas, strategies and best practices.
Engage, attract and appeal to your callers while promoting your business and reinforcing your brand.