The problem, in my mind, is that every single one of these articles misses the point completely. Even if you implemented a call centre system that detected and automatically played someone’s all-time favourite music while they waited, a facility which is possibly not that far off, most music when played down the phone just sounds terrible. Butchering a song that someone actually likes is unlikely to improve the waiting experience.
The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.

Claim your business to immediately update business information, track page views, and more!
Our business phone app adds a stand-alone business phone number to your personal cell phone, preserving the privacy of your personal number. One cell phone – two phone numbers – a personal number and a business number. It’s easy, convenient, and adds tremendous value to the daily lives of small business owners and entrepreneurs.